Search Results for

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

682 Results Found

Subscribe to search results

1 .. 12 13 14 15 16 .. 57

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Will the current brand management model that have sustained companies in the last decade be sustainable in future

Will the current brand management model that have sustained companies in the last decade be sustainable in future

by

Kola, Kagiso.

Format:

Manuscript

Publication Date

2015

Available: Copies:

2.

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?

by

Dunn, Emanuela Enrica Samara.

Format:

Manuscript

Publication Date

2015

Available: Copies:

3.

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social media

by

Sineke, Natalie.

Format:

Manuscript

Publication Date

2015

Available: Copies:

4.

An investigation of brand names as product names in the South African context

An investigation of brand names as product names in the South African context

by

Gape, Kenaleone.

Format:

Manuscript

Publication Date

2015

Available: Copies:

5.

Leveraging customer service to build brand equity

Leveraging customer service to build brand equity

by

Withers, Ian.

Format:

Manuscript

Publication Date

2015

Available: Copies:

6.

Cover image for The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

by

King, Tayla Ann.

Format:

Manuscript

Publication Date

2015

Available: Copies:

7.

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaign

by

Mona, Azola.

Format:

Manuscript

Publication Date

2015

Available: Copies:

8.

Building strong brands through Action Research : a case study of the Humphry Baby brand

Building strong brands through Action Research : a case study of the Humphry Baby brand

by

Cogan, Tatum.

Format:

Manuscript

Publication Date

2015

Available: Copies:

9.

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebrities

by

Jordan, Dianne.

Format:

Manuscript

Publication Date

2015

Available: Copies:

10.

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]

by

Mudde, Storm.

Format:

Manuscript

Publication Date

2015

Available: Copies:

11.

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

Eat in for four : how domestic heteronormativity informs the Woolworths food brand

by

Fairlie, Emma-Jayne.

Format:

Manuscript

Publication Date

2015

Available: Copies:

12.

Cover image for An exploration of the concept of New Marketing and how it is changing the business world

An exploration of the concept of New Marketing and how it is changing the business world

An exploration of the concept of New Marketing and how it is changing the business world

by

Truter, Anje.

Format:

Manuscript

Publication Date

2015

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 .. 12 13 14 15 16 .. 57

Limit Search Results

Narrowed by:

Included

Format: Manuscript

Access Level

Author

Independent Institute of Education. Vega School of Brand Leadership.

(372)

Independent Institute of Education. Design School Southern Africa.

(108)

Independent Institute of Education. Vega School.

(24)

Independent Institute of Education. Vega School

(16)

Harrisberg, Jessica.

(2)

Howell, Alexander-Ross.

(2)

Independent Institute of Education.

(2)

Independent Institute of Education. Vega School.

(2)

(2)

Rangasamy, Rikashni.

(2)

Sineke, Natalie.

(2)

Abrahamse, Kaylie.

(1)

Adie, Lauren Amy.

(1)

(1)

Agnelli, Ana Lucia.

(1)

Allen, Jessica.

(1)

Almendro, Jennifer.

(1)

Alter, Gidon Hillel.

(1)

Amutenya, Rejoice.

(1)

Andrews, Justin.

(1)

Annenberg, Francesca.

(1)

Arendse, Melody.

(1)

Arndt, Jasmine Star.

(1)

Arvanaitis, Daleah.

(1)

Ashburner, Sebastian.

(1)

Assonitis, Kallia.

(1)

Aucamp, Jacques.

(1)

Avenant, Mariska.

(1)

Badenhorst, Chrisna.

(1)

(1)

Baloyi, Rhulani.

(1)

Barnard, Wilhemina.

(1)

Barnardt, Bastiaan.

(1)

Barry, Courtney Amber.

(1)

(1)

Basson, Hanneke.

(1)

Basson, Jessica.

(1)

(1)

Bassoon, Chrisna.

(1)

Batchelor, Michaela.

(1)

(1)

Becker, Daniel Cameron.

(1)

Belling, Cameron

(1)

Bembe, Chumani.

(1)

Berchowitz, David.

(1)

Berg, Hemsen Synne

(1)

Bester, Karel Marcell.

(1)

Bester, Karle Marcell.

(1)

Bettesworth, Erin.

(1)

Bhoola, Chetna.

(1)

(1)

Biesenbach, Rinette.

(1)

Billing, Cameron.

(1)

(1)

Bleazard, Michelle.

(1)

(1)

Blume, Cherise.

(1)

Bonus, Michael.

(1)

Boodhoo, Viksha.

(1)

(1)

Booysen, Eloise.

(1)

(1)

Boshoff, Michelle.

(1)

(1)

(1)

(1)

Botha, Levina J.

(1)

Bouwer, Franscoe Carel.

(1)

Bouwer, Natalie.

(1)

Bredell, Elmien.

(1)

(1)

Breganski, Carla.

(1)

Bremner, Nicola.

(1)

Briedenhann, Chantel.

(1)

Britchford, Tarryn.

(1)

(1)

Brown, Chloe Tara.

(1)

(1)

Bubu, Unathi Yanga.

(1)

Buckland, Angela.

(1)

Bugaari, Erika Butetsi.

(1)

Bukasa, Patrick.

(1)

Burger, Wouter.

(1)

Burnett, Michael

(1)

Butterworth, Ashleigh.

(1)

Cabeleira, Stacey.

(1)

(1)

Calitz, Ginette.

(1)

Cameron, Gareth William.

(1)

Carmichael, Valerie Charlei.

(1)

Carpenter, Emma Jane.

(1)

Carr, Michelle Brigit.

(1)

Carstens, Georgia Emma.

(1)

Carstens, Jonanda.

(1)

Castleman, Melissa.

(1)

(1)

Chohan, Humaira.

(1)

Christians, Kelly.

(1)

(1)

Clarke, Savanna.

(1)

Coetsee Christiaan.

(1)

Coetzee, Herculas.

(1)

Coetzee, Stefan.

(1)

(1)

Collis, Chanel.

(1)

Colville, Sarah.

(1)

Combrinck, Corey.

(1)

Cook, Carla Maree.

(1)

(1)

(1)

Crabtree, Amy-Sue

(1)

Cressy, Anastacia

(1)

Cressy, Anastasia.

(1)

Cronje, William.

(1)

Crozier, Monique.

(1)

Cunningham, Ashleigh

(1)

(1)

(1)

D'Artnell, A. N.

(1)

Da Silva, Roxanne.

(1)

Da Vinci Institute

(1)

Damata, Simone.

(1)

(1)

Davis, Nivenia.

(1)

Dawson, Candice Kim.

(1)

De Agrela, M. C.

(1)

De Beer, Sarah Ann.

(1)

De Beer, Steyn.

(1)

De Bruyne, Nicholas.

(1)

De Canha, Justin D. C.

(1)

De Freitas, Joao.

(1)

De Gois, Janine.

(1)

De Jager, Laverne.

(1)

De Klerk, Chelsea Dee.

(1)

De Klerk, Linda.

(1)

De Klerk, Shadé.

(1)

De Kock, Kaitlin.

(1)

De Lima, Marina.

(1)

De Reuk, Chanel.

(1)

De Villiers, Simone.

(1)

De Wet, Adrian.

(1)

(1)

Deane, Alistair.

(1)

Deckers, Jessica.

(1)

(1)

Devenish, Christine.

(1)

(1)

(1)

Dhladhla, Sifiso.

(1)

Dhlamini, Zama.

(1)

Di Bartolo, Marianna

(1)

Diale, Mathabo.

(1)

Dickens, Brooke.

(1)

Dickinson, Michael.

(1)

Digue, Sarah-Ann.

(1)

Dinake, Rebone.

(1)

Dippenaar, Elmarie Elizabeth.

(1)

Dobie, Kaylee Anne.

(1)

Dollman, Samantha.

(1)

Doolabh, Roshika.

(1)

Drijfhout, Anja.

(1)

Du Plessis, I. H.

(1)

Du Plessis, Jacqui.

(1)

Du Plessis, Reneé.

(1)

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Thomas.

(1)

Dunn, Emanuela Enrica Samara.

(1)

Dziba, Khangelani.

(1)

Eaton, Samantha.

(1)

(1)

Ehrlich, Chaim.

(1)

Ellis, Michael Roy.

(1)

Engelbrecht, Anelé.

(1)

Esterhuyse, Elzaan Erica.

(1)

Estribio, Sandra.

(1)

Evans, Tasneem.

(1)

Fairfax, Jessica.

(1)

Fairlie, Emma-Jayne.

(1)

Fanton, Aimee Ilona.

(1)

Ferreira, Annelize.

(1)

Ferreira, Mieke.

(1)

Fisher, Lauren.

(1)

(1)

(1)

Forbay, Rosland

(1)

(1)

Fourie, Claudine.

(1)

Fourie, Jan-Hendrick.

(1)

Fourie, Janice.

(1)

Fourie, Natasha.

(1)

Frankel, Susan.

(1)

(1)

Friedman, Jessica.

(1)

(1)

Gaffley, Monique.

(1)

Gaffoor, Shaakir.

(1)

(1)

Gape, Kenaleone.

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Theses/Dissertations

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(681)

(1)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

Shelf Location

On-Shelf Student

Reference Material

Standard shelving location

Publication Date

Subject

Branding (Marketing)

(38)

Marketing research.

(25)

Marketing research -- South Africa.

(14)

Consumers -- Research.

(12)

Consumers' preferences -- South Africa.

(10)

Communication in marketing.

(8)

Consumer behavior.

(8)

Consumers -- Research -- South Africa.

(8)

Branding (Marketing) -- South Africa.

(7)

Consumer behavior -- South Africa.

(6)

Fashion merchandising -- South Africa.

(6)

Internet marketing -- South Africa.

(5)

(4)

Brand building -- Research -- South Africa

(3)

(3)

Fashion merchandising.

(3)

Internet marketing.

(3)

Marketing channels -- South Africa.

(3)

Marketing channels.

(3)

Marketing research -- South Africa -- Cape Town.

(3)

Social media -- South Africa.

(3)

Women consumers.

(3)

(3)

Automobiles -- Marketing.

(2)

Brand Consumer Behaviour -- Research -- South Africa

(2)

Brand consumer behaviour -- Research

(2)

Brand name products -- South Africa.

(2)

Brand perception -- Research -- South Africa

(2)

Branding (Marketing) -- South Africa -- Durban.

(2)

Communication in marketing -- South Africa.

(2)

Consumer behavior -- South Africa -- Durban.

(2)

Consumers -- Research -- South Africa -- Johannesburg.

(2)

Consumers' preferences.

(2)

Consumers, Black -- South Africa.

(2)

Cosmetics -- Research -- Cape Town, South Africa

(2)

(2)

Natural foods -- Marketing.

(2)

Reality television programs.

(2)

(2)

(2)

Stereotypes (Social psychology) in mass media.

(2)

Students as consumers -- South Africa.

(2)

Teenage consumers -- South Africa -- Durban.

(2)

Young consumers -- South Africa.

(2)

Young consumers.

(2)

#Fees Must Fall -- Student movements -- South Africa.

(1)

Advertising -- Alcoholic beverages -- South Africa.

(1)

Advertising -- Automobiles.

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising -- Coffee.

(1)

Advertising -- Cosmetics.

(1)

Advertising -- Research

(1)

Advertising -- Research -- South Africa

(1)

Advertising and children -- South Africa -- Durban.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Aircraft industry.

(1)

(1)

Alcohol Consumption -- Research -- South Africa

(1)

Alcohol consumption research -- Western Cape, South Africa

(1)

Alcohol marketing

(1)

Alcoholic beverages -- Advertising.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Associations, institutions, etc. -- Finance.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

Beauty culture -- South Africa.

(1)

(1)

(1)

Brand Cars -- Research

(1)

Brand Leadership

(1)

Brand Luxury Cars -- Research

(1)

Brand Old Spice -- Research -- South Africa

(1)

Brand Proudly South African -- Research -- South Africa

(1)

Brand advertising -- Research -- Cape Town, South Africa

(1)

Brand choice -- South Africa.

(1)

(1)

Brand communication

(1)

Brand communication -- Research

(1)

Brand consumer behaviour -- Research -- South Africa

(1)

Brand customer service -- Research

(1)

Brand differentiation

(1)

Brand equity -- Research -- South Africa

(1)

Brand gender -- Research -- Cape Town, South Africa

(1)

Brand gender -- Research -- Johannesburg, South Africa

(1)

Brand loyalty -- Research -- Durban, South Africa

(1)

Brand loyalty -- Research -- South Africa

(1)

Brand marketing -- Research -- South Africa

(1)

Brand name products -- South Africa -- Marketing.

(1)

Brand narration

(1)

Brand personality

(1)

(1)

Brand purpose-fit

(1)

Brand purpose-oriented

(1)

Brand sensory marketing -- Research

(1)

Brand sourcing strategy -- Research

(1)

Brand sustainability -- Research -- South Africa

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding -- Research -- Cape Town, South Africa

(1)

Branding -- Research -- South Africa

(1)

Brands -- Research -- South Africa

(1)

Brands -- South Africa.

(1)

Brands -- United States of America.

(1)

(1)

(1)

Child consumers -- South Africa -- Durban.

(1)

Child consumers.

(1)

Children with social disabilities.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

City Brand Building

(1)

Coca-Cola Company.

(1)

Colourism -- Research -- Cape Town, South Africa

(1)

(1)

Consumer satisfaction -- South Africa.

(1)

Consumer tribes

(1)

Consumer-centricity

(1)

Consumers -- Attitudes.

(1)

Consumers -- Reseach.

(1)

Consumers -- Research -- South Africa -- Cape Town.

(1)

Consumers -- Research -- South Africa -- KwaZulu-Natal.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers -- South Africa -- Durban -- Research.

(1)

Consumers, Black.

(1)

(1)

Customer loyalty -- Research -- Cape Town, South Africa

(1)

Customer loyalty.

(1)

Customer satisfaction -- Research -- South Africa

(1)

Customer trust -- Research -- South Africa

(1)

Design -- Research -- Johannesburg, South Africa

(1)

Design -- South Africa.

(1)

(1)

Digital revolution

(1)

Durban (South Africa)

(1)

Durban Beachfront

(1)

Education and state -- South Africa -- KwaZulu-Natal.

(1)

Electronic commerce -- South Africa.

(1)

Electronic commerce.

(1)

Employee motivation.

(1)

(1)

Energy drinks -- South Africa -- Marketing.

(1)

Entrepreneurship

(1)

Entrepreneurship.

(1)

Ethical brands -- Research -- South Africa

(1)

(1)

Fashion design.

(1)

Fast food restaurants -- South Africa -- Durban.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

(1)

Football teams -- South Africa.

(1)

Gender identity.

(1)

Gender, Transgender -- Research -- South Africa

(1)

Gift of the Givers Foundation.

(1)

Graphic arts -- Handbooks, manuals, etc.

(1)

Graphic design (Typography) -- Handbooks, manuals, etc.

(1)

(1)

Handicraft -- Marketing.

(1)

Handicraft -- South Africa -- Durban.

(1)

Heteronormativity

(1)

Identity -- Research -- South Africa

(1)

(1)

Influencer management

(1)

Inheritance and succession -- South Africa.

(1)

Internet marketing -- South Africa -- Cape Town.

(1)

(1)

Layout (Printing) -- Handbooks, manuals, etc.

(1)

(1)

Management -- Employee participation.

(1)

(1)

Marketing -- Moral and ethical aspects.

(1)

Marketing -- South Africa.

(1)

Marketing research -- South Africa.

(1)

Marketing research -- South Africa -- Johannesburg.

(1)

Mass media and public opinion -- South Africa.

(1)

Men's clothing.

(1)

Mr Price Group Limited.

(1)

Multiculturalism in advertising.

(1)

Music trade -- South Africa.

(1)

Nation branding -- Research -- South Africa

(1)

Nation branding -- Research -- Zimbabwe

(1)

Neuromarketing -- South Africa.

(1)

New world of work

(1)

Nonprofit organizations -- South Africa -- Marketing.

(1)

Online Marketing

(1)

Online strategy -- Research

(1)

People with disabilities.

(1)

Periodicals -- Internet marketing.

(1)

Personal marketing

(1)

(1)

Private banks -- South Africa.

(1)

Quantitative study -- Research

(1)

(1)

(1)

Retail trade -- South Africa.

(1)

Retail trade -- United States of America

(1)

SPAR Women's Race. Challenge Series (2012 : KwaZulu-Natal)

(1)

Sales promotion.

(1)

Item Available

Advanced Search Location

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2