Marketing Madiba

Made in South Africa a study of the Proudly South African marketing campaign

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation branding

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case study

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective