Advertising and integrated brand promotion / O'Guinn, Thomas C.

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

Advertising.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

Advertising copy.

Advertising.

. Tourism distribution -- 11. Promoting and advertising tourism products -- 12. Sales promotion and personal

-- Online advertising -- Affilitate marketing -- Video marketing -- Social media channels -- Evly voucher

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

your market -- Advertising your small business -- Operations management -- The human resource function

Internet advertising.