Tourism and leisure research methods : data collection, analysis, and interpretation / Finn, Mick.

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

-- Step III: Constructing an instrument for data collection -- Selecting a method of data collection

collection -- Qualitative data collection -- Action research -- Quantitative data analysis -- Qualitative

investigation -- Preparation and processing of primary data -- Exploratory data analysis and hypothesis testing

-- Project monitoring and evaluation -- Research planning and design -- Sampling -- Data Collection: Basic

collection: interviewing -- Information collection: document study and secondary analysis -- Sampling and

-- Data collection: sampling, measuring, questioning and observing -- Procedures followed when applying a

-- Collecting primary data: qualitative techniques -- Collecting primary data: survey method -- Gathering

& Collection Methods -- Part 2: Exploratory data analysis: -- Using Excel for Statistical Analysis

-- Data sources -- Data collection -- Sampling in empirical research -- Preparation and analysis of data

An overview of marketing research -- Sources of market research data -- Tools for primary data