byÂ
Barker, Rachel, 1958-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
traditional advertising -- ch. 9. Advertising management -- ch. 10. Integrated online communication -- Section
byÂ
Hansen, Anders, 1957-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
environmental issues or campaigns. The book finishes with an examination of the key approaches and models used
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