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1537.

Cover image for Advertising, promotion & supplemental aspects of integrated marketing communications

Advertising, promotion & supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Available: Copies:

1538.

Cover image for Contemporary sport management

Contemporary sport management

Contemporary sport management

by

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Available: Copies:

1539.

Cover image for Foundations of sport and exercise psychology

Foundations of sport and exercise psychology

Foundations of sport and exercise psychology

by

Weinberg, Robert S. (Robert Stephen)

Format:

Books

Publication Date

2003

Available: Copies:

1540.

Cover image for The encyclopaedia of brands and branding in South Africa.

The encyclopaedia of brands and branding in South Africa.

The encyclopaedia of brands and branding in South Africa.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2003

Available: Copies:

1541.

Cover image for Contemporary issues in human resource management : gaining a competitive advantage

Contemporary issues in human resource management : gaining a competitive advantage

Contemporary issues in human resource management : gaining a competitive advantage

by

Brewster, Chris.

Format:

Books

Publication Date

2003

Available: Copies:

1542.

Cover image for Maldives

by

Lyon, James

Format:

Books

Publication Date

2003

Available: Copies:

1543.

Cover image for English grammar

English grammar

English grammar

by

Shepheard, John.

Format:

Books

Publication Date

2003 2001

Available: Copies:

1544.

Cover image for Public relations : South African perspectives

Public relations : South African perspectives

Public relations : South African perspectives

by

Rensburg, Ronél S.

Format:

Books

Publication Date

2003

Available: Copies:

1545.

Cover image for Organizational communication : approaches and processes

Organizational communication : approaches and processes

by

Miller, Katherine, 1959-

Format:

Books

Publication Date

2003

Available: Copies:

1546.

Cover image for Organisational behaviour : global and Southern African perspectives

Organisational behaviour : global and Southern African perspectives

by

Robbins, Stephen P., 1943-

Format:

Books

Publication Date

2003

Available: Copies:

1547.

Cover image for Small business for dummies

Small business for dummies

Small business for dummies

by

Tyson, Eric (Eric Kevin)

Format:

Books

Publication Date

2003

Available: Copies:

1548.

Cover image for English in perspective

English in perspective

by

Horne, Felicity.

Format:

Books

Publication Date

2003

Available: Copies:

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Library: VC Nelson Mandela Bay

Access Level

Author

Maritz, C. J. (C. Janse)

(69)

Freeman, Angela.

(40)

Independent Institute of Education.

(26)

South African Institute of Chartered Accountants.

(20)

(11)

(10)

(10)

Nieuwenhuizen, C. (Cecile)

(10)

Strydom, J. W. (Johan Wilhelm), 1952-

(10)

Koekemoer, A. D. (Alta D.), author.

(9)

Cant, M. C. (Michael Colin), 1957-

(8)

(8)

Freeman, A. (C. Janse)

(7)

Robbins, Stephen P., 1943-

(7)

(6)

Independent Institute of Education

(6)

Institute of Certified Bookkeepers (South Africa)

(6)

Machado, Ricardo.

(6)

(6)

Meyers, Mike, 1961-

(6)

Rieger, Frieda.

(6)

Shelly, Gary B.

(6)

Bezuidenhout, Christiaan.

(5)

Byrne, D. C. (Deirdre C.)

(5)

Conrad, Joseph, 1857-1924.

(5)

(5)

Du Plooy-Cilliers, F. (Franzél)

(5)

Farrell, Joyce, author.

(5)

Shakespeare, William, 1564-1616.

(5)

Sharrock, Robert.

(5)

(5)

Wegner, Trevor.

(5)

Affinity Advertising and Publishing.

(4)

Badenhorst, J. A. (Johanna Adolphina), 1954-

(4)

Bosman, Linda, author.

(4)

Botha, Stephné.

(4)

Brevis, Tersia, 1967-

(4)

Cant, M. C. (Michael Colin), 1957- editor.

(4)

Du Toit, G. S. (Gawie S.)

(4)

Erasmus, Barney.

(4)

Jackson, R. D. C. (Robert David Charles), 1948-

(4)

Koekemoer, Ludi.

(4)

Kotler, Philip.

(4)

Kotze, Phillip.

(4)

Lazenby, Kobus.

(4)

McCarthy, E. Jerome (Edmund Jerome)

(4)

(4)

Musengi, Sandra.

(4)

Shimp, Terence A.

(4)

(4)

Thompson, Debbie.

(4)

Van Heerden, Neels, 1957-

(4)

Venter, Peet, 1964-

(4)

(3)

Austen, Jane, 1775-1817.

(3)

Badenhorst, Wessel, author.

(3)

Bagraim, Jeffrey, contributor.

(3)

Bidgoli, Hossein, author.

(3)

Blanchard, Kenneth H.

(3)

Botha, C. J. (Christo J.)

(3)

(3)

Bovée, Courtland L.

(3)

Brettenny, Alex, 1952- author.

(3)

Brigham, Eugene F., 1930-

(3)

Brink, A. (Annekie)

(3)

(3)

Burke, Rory, 1952-

(3)

(3)

(3)

Cashman, Thomas J.

(3)

Ciampa, Mark D., author.

(3)

Cucciolillo, Doria.

(3)

(3)

(3)

(3)

(3)

(3)

(3)

Geach, Walter D.

(3)

(3)

(3)

Hamel, André, 1958-

(3)

Havenga, Michele Kyra.

(3)

Havenga, Peter.

(3)

(3)

Hellriegel, Don.

(3)

Hibling, Andrew.

(3)

Hugo, W. M. J. (Willem Matheus Johannes), 1944-

(3)

International Accounting Standards Board, issuing body.

(3)

Iszatt-White, Marian, author.

(3)

Koppeschaar, Z. R.

(3)

Kotze, Lizette, author.

(3)

(3)

Louw, M. (Marianne)

(3)

Marx, B. (Benjamin), 1964-

(3)

(3)

Mattord, Herbert J., author.

(3)

Mishkin, Frederic S., author.

(3)

Moodley, Shalina.

(3)

Nel, P. S. (Piet S.), author.

(3)

Nicholas, Lionel J., editor.

(3)

Nienaber, Annelize.

(3)

(3)

Perreault, William D., Jr.

(3)

Pretorius, Chris-James.

(3)

Pretorius, Denice, author.

(3)

Pretorius, J. (Johan), 1949-

(3)

Prinsloo, Frans.

(3)

(3)

Rudansky-Kloppers, Sharon.

(3)

Schwikkard, Pamela-Jane, author.

(3)

Shakespeare, William

(3)

Silke, Aubrey S., author.

(3)

Singleton, Amanda, author.

(3)

Skinner, J. C. (J. Chris)

(3)

Smith, Aaron, 1972-

(3)

Smith, Alastair, 1957-

(3)

(3)

South African Institute of Chartered Accountants

(3)

Sowden-Service, Cathrynne, author.

(3)

Sternberg, Robert J.

(3)

Stiglingh, M. (Madeleine), editor.

(3)

Tassiopoulos, Dimitri.

(3)

(3)

(3)

Thompson, Debbie (Attorney)

(3)

(3)

Titlestad, M. F. (Michael F.)

(3)

Van der Linde, Kathleen.

(3)

Van der Merwe, D. P.

(3)

Van der Watt, Alex, 1969-

(3)

Von Well, Rieka, author.

(3)

Werner, Amanda, editor.

(3)

Westerbeek, Hans.

(3)

Whitman, Michael E., 1964- author.

(3)

Womack, Anna Johanna Catharina, author.

(3)

Aaker, David A.

(2)

Abratt, Russell.

(2)

Abrie, W. (Willem)

(2)

Achebe, Chinua.

(2)

Adams, A., author

(2)

Ambe, Intaher Marcus, editor.

(2)

Andersen, M. C. (Mildred Cecilia), 1935-

(2)

Andersen, Mark B., 1951-

(2)

Anderson, James E., author.

(2)

Angelopulo, G. C. (George Charles), 1956-

(2)

(2)

Armstrong, Gary (Gary M.)

(2)

Badenhorst, J. A. (Johanna Adolphina), 1954- editor.

(2)

(2)

Barker, Rachel, 1958-

(2)

Beetham, Helen, 1967-

(2)

(2)

(2)

(2)

(2)

Bester, Marie, author.

(2)

Bezuidenhout, Rose-Marié.

(2)

Bezuidenhout, Stefan, editor.

(2)

Bezuidenhout, Wilma.

(2)

Bidgoli, Hossein.

(2)

Bilchitz, David, author.

(2)

(2)

(2)

Black, P. A. (Philip A.)

(2)

Black, P. A. (Philip A.). Public economics for South African students.

(2)

(2)

(2)

Bourne, Peter, 1953-

(2)

Bradley, Teresa.

(2)

(2)

Brown, Douglas Robert, 1960-

(2)

Buckler, Scott, author.

(2)

Budeli-Nemakonde, Mpfariseni.

(2)

Cacioppo, John T., author.

(2)

Calitz, Estian.

(2)

Cannon, Joseph P.

(2)

(2)

Carver, Raymond, 1938-1988.

(2)

Castle, Paul (Sports psychologist), author.

(2)

Cavender, Nancy.

(2)

Center, Allen H.

(2)

Chaffey, Dave, 1963- author.

(2)

Chartered Institute of Marketing.

(2)

Chartered Institute of Public Relations.

(2)

(2)

Cilliers, J. O., editor.

(2)

Clear, Annette.

(2)

Clements, James P.

(2)

Coetzee, K. (Karina), editor.

(2)

(2)

Computing Technology Industry Association, sponsoring body.

(2)

Cornelissen, Joep, author.

(2)

Coulter, Mary K.

(2)

Creswell, John W., author.

(2)

Cronjé, D. S. P.

(2)

(2)

Cutlip, Scott M.

(2)

(2)

Davin, Reda J. (Reda Johanna)

(2)

Format

(1728)

Electronic Resources

(37)

(7)

(3)

(3)

(1)

(1)

(1)

Projected graphic

(1)

(1)

Item Category 1

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Language

(1702)

(5)

(4)

(2)

Multiple languages

(1)

(1)

(1)

(1)

(1)

Shelf Location

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On-Shelf Student

Reference Material

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Publication Date

Subject

(132)

Accounting -- Textbooks.

(51)

Business enterprises -- Finance -- Textbooks.

(35)

(35)

Commercial law -- South Africa.

(30)

(29)

Business enterprises -- Finance.

(27)

(27)

Strategic planning.

(25)

Marketing -- Management.

(24)

Public relations.

(23)

Industrial management.

(21)

Accounting -- Problems, exercises, etc.

(20)

Corporation law -- South Africa.

(20)

Entrepreneurship.

(20)

(19)

Communication in marketing.

(19)

Small business -- Management.

(19)

Business communication.

(17)

Corporations -- Finance.

(17)

Income tax -- Law and legislation -- South Africa.

(17)

Management information systems.

(17)

(15)

Labor laws and legislation -- South Africa.

(15)

Organizational behavior.

(15)

Personnel management.

(15)

Taxation -- South Africa.

(15)

Accounting -- Law and legislation -- South Africa.

(14)

Communication in management.

(14)

(14)

Accounting -- South Africa.

(13)

Contracts -- South Africa.

(13)

Entrepreneurship -- South Africa.

(13)

Estates (Law) -- South Africa.

(13)

Finance, Public -- Law and legislation -- South Africa.

(13)

Financial statements -- South Africa.

(13)

Income tax -- South Africa.

(13)

Legislation -- South Africa.

(13)

Personnel management -- South Africa.

(13)

Auditing -- South Africa.

(12)

(12)

Internet marketing.

(12)

Managerial accounting.

(12)

Project management.

(12)

Competency-based education -- South Africa.

(11)

Managerial accounting -- Textbooks.

(11)

Marketing -- South Africa.

(11)

Commercial law.

(10)

(10)

English literature.

(10)

(10)

Handbooks and manuals.

(10)

Marketing -- South Africa -- Management.

(10)

New business enterprises -- Management.

(10)

Public relations -- South Africa.

(10)

(10)

Accounting -- Standards -- South Africa.

(9)

Application software -- Development.

(9)

Business mathematics.

(9)

(9)

Domestic relations -- South Africa.

(9)

Persons (Law) -- South Africa.

(9)

Strategic planning -- Case studies.

(9)

Strategic planning -- South Africa.

(9)

(8)

Communication in organizations.

(8)

Computer networks -- Security measures.

(8)

(8)

English language.

(8)

Financial statements.

(8)

(8)

(8)

(8)

Problems and exercises.

(8)

Sales management.

(8)

Sales promotion.

(8)

Sports administration.

(8)

(8)

Südafrika (Staat)

(8)

(8)

Written communication.

(8)

Accounting -- Standards.

(7)

Bookkeeping -- Textbooks.

(7)

Computer networks.

(7)

(7)

Electronic data processing personnel -- Certification -- Study guides.

(7)

Electronic data processing personnel -- Certification.

(7)

English language -- Rhetoric.

(7)

Hotel management.

(7)

Industrial relations -- South Africa.

(7)

Information technology.

(7)

Journalism -- South Africa.

(7)

(7)

Law -- Study and teaching -- South Africa.

(7)

Management -- South Africa.

(7)

Managerial accounting -- Problems, exercises, etc.

(7)

New business enterprises.

(7)

Oral communication.

(7)

Small business -- South Africa -- Management.

(7)

Sports -- Psychological aspects.

(7)

(7)

Academic writing.

(6)

Bookkeeping -- Problems, exercises, etc.

(6)

C# (Computer program language)

(6)

Child development.

(6)

Competency-based education.

(6)

Computer technicians -- Certification -- Study guides.

(6)

Decision making.

(6)

Educational psychology.

(6)

Educational technology.

(6)

England -- Fiction.

(6)

Hospitality industry -- Marketing.

(6)

Information technology -- Management.

(6)

Internet programming.

(6)

Interpersonal communication.

(6)

Macroeconomics.

(6)

Marketing -- South Africa -- Case studies.

(6)

Microsoft Excel (Computer file)

(6)

Office management.

(6)

Organizational effectiveness.

(6)

Psychology -- Textbooks.

(6)

Social sciences -- Research -- Methodology.

(6)

Special events -- South Africa -- Management.

(6)

Tourism -- Marketing.

(6)

(6)

Africa, Southern.

(5)

Auditing -- Problems, exercises, etc.

(5)

Business communication -- Problems, exercises, etc.

(5)

Cognitive psychology.

(5)

Commercial statistics.

(5)

Computer networks -- Examinations -- Study guides.

(5)

Computer networks -- Security measures -- Examinations -- Study guides.

(5)

Computer programming.

(5)

Computer-assisted instruction.

(5)

Corporate governance -- Law and legislation -- South Africa.

(5)

Critical thinking.

(5)

Database management.

(5)

Economic development.

(5)

Economics -- Textbooks.

(5)

Electronic commerce.

(5)

Evidence (Law) -- South Africa.

(5)

Financial Management -- Problems, exercises, etc.

(5)

Financial institutions -- South Africa.

(5)

Food service -- Cost control.

(5)

(5)

Industrial procurement -- Management.

(5)

Intercultural communication.

(5)

Journalism -- Authorship.

(5)

Juvenile justice, Administration of -- South Africa.

(5)

Marketing research.

(5)

Materials management.

(5)

Microeconomics -- Textbooks.

(5)

Microeconomics.

(5)

New business enterprises -- South Africa.

(5)

Organizational behavior -- South Africa.

(5)

Persuasion (Rhetoric)

(5)

Production management.

(5)

(5)

Report writing.

(5)

Risk management.

(5)

Social psychology.

(5)

South Africa. Income Tax Act, 1962.

(5)

Special events -- Management.

(5)

Sports -- Law and legislation -- South Africa.

(5)

(5)

(5)

Wine and wine making.

(5)

Advertising -- Awards -- South Africa.

(4)

Advertising -- South Africa.

(4)

Advertising copy.

(4)

(4)

Auditors -- South Africa.

(4)

Bankruptcy -- South Africa.

(4)

Business -- Data processing.

(4)

Business enterprises -- Taxation -- South Africa.

(4)

Business logistics.

(4)

Career development.

(4)

Child psychology.

(4)

Collective bargaining -- South Africa.

(4)

Computer security.

(4)

Computer technicians -- Certification.

(4)

(4)

Consumer behavior.

(4)

Cost accounting -- Problems, exercises, etc.

(4)

Cost accounting.

(4)

(4)

Criminal law -- South Africa.

(4)

Customary law -- South Africa.

(4)

Decision making -- Statistical methods.

(4)

Early childhood education -- South Africa.

(4)

Education and state -- South Africa.

(4)

English language -- Dictionaries.

(4)

Finance -- South Africa.

(4)

(4)

Hospitality industry -- Accounting.

(4)

Human-computer interaction.

(4)

Inclusive education -- South Africa.

(4)

Industrial management -- South Africa.

(4)

Industrial management -- Statistical methods.

(4)

Industrial management -- Textbooks.

(4)

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