An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service delivery

Does pregnancy, or a new born child affect the brand perception and buying trends of teenagers/young adults, in contrast to the same age group who are not pregnant or without child, and why?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

An investigation into the lack of targeted online advertising to lower income markets in South Africa

Cultural semiotics in media

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Research paper on audio branding

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

In an age of branding : an investigation into the dialectic of recuperation between counter culture tactics and brands

Discover vitality

The internal and external exploration of the potential in emerging younger markets and understanding their perceptions and behaviours when it comes to a purchase decision within the luxury vehicle market!

Scents that make sense in the Sandton Garden Court Southern Sun