Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement /

-- Brand Equity -- Data, Insights, and Measurement -- Part II: Co-Creating, Sustaining, Growing, and

Digital marketing channels and platforms -- Part Five Measurement and evaluation -- 19 Evaluation of

techniques--9.Measurement and questionnair design--10.Designing the sample plan

brand users -- 3. Brand equity -- 4. Data, insights, and measurement -- Part II: Co-creating brand

-- Conceptualization, operationalization, and measurement -- Indexes, scales, and typologies -- The logic of sampling

measurement -- The 10 habits of highly experiential brands -- The vocabulary of experiences -- Converting to

-- Preparing a Communication Plan -- Media and Campaign Measurement -- Impact of Media Ownership on Advertising

-- Cameras -- Exposure measurement -- Organising the picture -- Lighting -- Digital workflow -- Digital

research design -- Qualitative and quantitative measurement -- Qualitative and quantitative sampling

and Campaign Management -- Chapter 7: Research and Measurement -- Part IV: Specialist Areas in

viewpoint of the unit of measurement -- Types of measurement scale -- The nominal or classificatory scale