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1. 
Cover image for Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
undergraduate level in advertising, marketing, communication, and journalism. It will also be an invaluable
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2. 
Cover image for Controversies in contemporary advertising
by 
Sheehan, Kim Bartel.
Format: 
Books
Publication Date 
2004
Excerpt: 
courses in advertising marketing, journalism, mass communication, and communication studies."--BOOK JACKET.
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3. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
the worlds of advertising, journalism and public relations." "Centred around contemporary
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