Search Results for

|

|

|

Enable Accessibility Mode

|

Remember to clear the cache and close the browser window.

IIE Logo

Search Limit

Rooms Restriction Values

Search Field

Target Value

Limit Value

Restriction Value

Search For:

Advanced Search

Switch to list view

Switch to thumbnail view

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

198 Results Found

Subscribe to search results

1 .. 11 12 13 14 15 .. 17

000000000000IIE

Print

Select a list

Make this your default list.

The following items were successfully added.

There was an error while adding the following items. Please try again.

One or more items could not be added because you are not logged in.

1.

Cover image for Advertising : principles & practice

Advertising : principles & practice

by

Wells, William, 1926-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2000 1999

Available: Copies:

2.

Cover image for Advertising promotion : supplemental aspects of integrated marketing communications

Advertising promotion : supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2000

Available: Copies:

3.

Cover image for The interplay of influence : news, advertising, politics, and the mass media

The interplay of influence : news, advertising, politics, and the mass media

by

Jamieson, Kathleen Hall.

Format:

Books

Publication Date

2000

Available: Copies:

4.

Cover image for Advertising

by

O'Guinn, Thomas C.

Format:

Books

Publication Date

2000

Available: Copies:

5.

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

by

Weinreich, Len.

Format:

Books

Publication Date

1999

Available: Copies:

6.

Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century

Cutting edge advertising : how to create the world's best print for brands in the 21st century

by

Aitchison, Jim.

Format:

Books

Publication Date

1999

Available: Copies:

7.

Cover image for Ad worlds : brands, media, audiences

Ad worlds : brands, media, audiences

by

Myers, Greg, 1954-

Format:

Books

Publication Date

1999

Available: Copies:

8.

Cover image for Creative company : how St. Luke's became "the ad agency to end all ad agencies"

Creative company : how St. Luke's became "the ad agency to end all ad agencies"

by

Law, Andy, 1956-

Table of contents http://catdir.loc.gov/catdir/toc/onix06/99028937.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/99028937.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/99028937.html

Format:

Books

Publication Date

1999

Available: Copies:

9.

Cover image for Advertising principles : choice, challenge, change

Advertising principles : choice, challenge, change

by

Vanden Bergh, Bruce G.

Format:

Books

Publication Date

1999

Available: Copies:

10.

Cover image for Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

Media planning : art or science : a guide to the essentials of media planning

by

Muller, Gordon, 1952-

Format:

Books

Publication Date

1999

Available: Copies:

11.

Cover image for Excellence in advertising : the IPA guide to best practice

Excellence in advertising : the IPA guide to best practice

by

Butterfield, Leslie, 1952-

Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html

Format:

Books

Publication Date

1999

Available: Copies:

12.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

1998

Available: Copies:

Select an Action

Place Hold(s)
Add to My Lists
Email
Print

1 .. 11 12 13 14 15 .. 17

Limit Search Results

Narrowed by:

Included

Subject: Advertising.

Access Level

Author

Belch, George E. (George Edward), 1951-

(11)

Arens, William F.

(9)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(7)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(4)

Burnett, John, 1944-

(4)

Clow, Kenneth E.

(4)

Semenik, Richard J.

(4)

Wells, William, 1926-

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burtenshaw, Ken.

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

Egan, John, 1952- author.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Kinnear, Thomas C., 1943-

(2)

Koekemoer, Ludi.

(2)

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Sinclair, Roger.

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

(2)

Aitchison, Jim.

(1)

Allen, Chris T., author.

(1)

Altstiel, Tom, author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barban, Arnold M.

(1)

Barenblatt, Mark.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Berkman, Harold W.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Bovée, Courtland L.

(1)

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burton, Philip Ward, 1910-

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dunn, S. Watson (Samuel Watson), 1918-1997. Advertising.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

Gallucci, Nicole.

(1)

(1)

Gilbreath, Bob.

(1)

Gilson, Christopher C.

(1)

Gowpall, Yathika.

(1)

Granite Pass (Firm)

(1)

(1)

Greenway, Jimmy, producer.

(1)

Grow, Jean, author.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lewis, Herschell Gordon, 1926-2016.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Mandell, Maurice I.

(1)

Marshall, Caroline.

(1)

Media Association of South Africa.

(1)

Michael F. Weigold.

(1)

Mitchell, Nancy, 1950- author.

(1)

Monash University. Dept. of Marketing.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas C., author.

(1)

O'Guinn, Thomas.

(1)

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Purvis, Scott C.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Reekie, W. Duncan.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Scheinbaum, Angeline Close, author.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Semenik, Richard J., author.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Format

(185)

Electronic Resources

(6)

(4)

(1)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(195)

(2)

(1)

(1)

(1)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Withdrawn from the collection

Publication Date

Subject

(36)

Communication in marketing.

(35)

Sales promotion.

(33)

Advertising -- South Africa.

(17)

(15)

Branding (Marketing)

(13)

(13)

(12)

(11)

Advertising media planning.

(10)

Marketing -- Management.

(9)

Marketing -- South Africa.

(9)

(9)

Advertising campaigns.

(8)

Public relations.

(8)

Advertising copy.

(7)

Branding (Marketing) -- South Africa.

(7)

Commercial art.

(7)

Direct marketing.

(7)

Mass media -- South Africa.

(7)

(6)

Advertising -- Social aspects.

(5)

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Art publicitaire.

(2)

Brand name products.

(2)

Business communication.

(2)

Communication en marketing.

(2)

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

(2)

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

(2)

(1)

Advertising -- Costs.

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Periodicals.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Evaluation.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- Interviews.

(1)

Advertising in popular culture -- United States.

(1)

Advertising in popular culture.

(1)

Advertising language.

(1)

Advertising personnel -- United States -- Biography.

(1)

Advertising personnel.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

(1)

Computer graphics.

(1)

Comunicación en la mercadotecnia.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Corporate image.

(1)

(1)

Cross-cultural studies.

(1)

(1)

Créativité dans les affaires.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Digital storytelling.

(1)

Documentary films.

(1)

Documentary television programs.

(1)

Electronic books.

(1)

Entreprises -- Réorganisation.

(1)

Entwicklungsländer.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Fallstudiensammlung.

(1)

(1)

(1)

(1)

Gebrauchsgraphik.

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

Graphic design (Typography)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing direct.

(1)

Marques commerciales.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Nineteen sixties.

(1)

Nonfiction films.

(1)

Nonfiction television programs.

(1)

Odnosi z javnostmi.

(1)

Oglaševalski jezik.

(1)

Oral communication.

(1)

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Promoción de ventas.

(1)

(1)

Public opinion.

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité -- Histoire.

(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

Item Available

Advanced Search Location

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

{sortLabel}

	{facetName}	{results}

	{displayName}	{count}
{error}

Copyright 2020 Sirsi Corporation - Portfolio Version 5.0.2