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1.

Cover image for Contemporary advertising and integrated marketing communications

Contemporary advertising and integrated marketing communications

by

Arens, William F.

Format:

Books

Publication Date

2013

Available: Copies:

2.

Cover image for Design entrepreneurs 'agents of change'

Design entrepreneurs 'agents of change'

Design entrepreneurs 'agents of change'

by

Lavender, Jonathan.

Format:

Manuscript

Publication Date

2012

Available: Copies:

3.

Cover image for Integrated advertising, promotion, and marketing communications

Integrated advertising, promotion, and marketing communications

by

Clow, Kenneth E.

Format:

Books

Publication Date

2012

Available: Copies:

4.

Cover image for Advertising theory

Advertising theory

by

Rodgers, Shelly.

Format:

Books

Publication Date

2012

Available: Copies:

5.

Cover image for Advertising : an integrated marketing communication perspective

Advertising : an integrated marketing communication perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012 2011

Available: Copies:

6.

Cover image for Advertising and promotion : an integrated marketing communications perspective

Advertising and promotion : an integrated marketing communications perspective

by

Belch, George E. (George Edward), 1951-

Format:

Books

Publication Date

2012

Available: Copies:

7.

Advertising and promotions : an integrated brand approach

by

Semenik, Richard J.

Format:

Books

Publication Date

2012

Available: Copies:

8.

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

by

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Available: Copies:

9.

Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns

by

Barry, Pete (Pete S.)

Format:

Books

Publication Date

2012

Available: Copies:

10.

Cover image for The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

The annual 2011/12 : advertising, media, marketing and branding

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Available: Copies:

11.

Cover image for The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

The annual 2012/13 : advertising, media, marketing and branding.

by

Maggs, Jeremy.

Format:

Books

Publication Date

2012

Available: Copies:

12.

Cover image for Ad critique : how to deconstruct ads in order to build better advertising

Ad critique : how to deconstruct ads in order to build better advertising

by

Tag, Nancy R.

Format:

Books

Publication Date

2012

Available: Copies:

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Subject: Advertising.

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Author

Belch, George E. (George Edward), 1951-

(11)

Arens, William F.

(9)

Belch, Michael A.

(9)

Shimp, Terence A.

(8)

(7)

Moriarty, Sandra E. (Sandra Ernst)

(5)

(4)

Burnett, John, 1944-

(4)

Clow, Kenneth E.

(4)

Semenik, Richard J.

(4)

Wells, William, 1926-

(4)

Advertising Media Association of South Africa.

(3)

Allen, Chris T.

(3)

(3)

Arens, Christian.

(3)

(3)

Engel, James F.

(3)

Felton, George, 1947-

(3)

(3)

O'Guinn, Thomas C.

(3)

Pricken, Mario.

(3)

(3)

Altstiel, Tom, author.

(2)

Andrews, J. Craig.

(2)

Barfoot, Caroline.

(2)

Barry, Pete (Pete S.)

(2)

Brott, Armin A.

(2)

Burtenshaw, Ken.

(2)

Dunn, S. Watson (Samuel Watson), 1918-1997.

(2)

Egan, John, 1952- author.

(2)

Grow, Jean, author.

(2)

Hackley, Christopher E., author.

(2)

Hackley, Rungpaka Amy, author.

(2)

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jones, John Philip.

(2)

Kinnear, Thomas C., 1943-

(2)

Koekemoer, Ludi.

(2)

(2)

Mueller, Barbara, 1958-

(2)

Mulder, D. (Dalmé)

(2)

Muller, Gordon, 1952-

(2)

Ogilvy, David, 1911-1999.

(2)

(2)

Sinclair, Roger.

(2)

Tellis, Gerard J., 1950-

(2)

Van Heerden, Neels, 1957-

(2)

Warshaw, Martin R.

(2)

Weigold, Michael F., 1958-

(2)

(2)

Aitchison, Jim.

(1)

Allen, Chris T., author.

(1)

Altstiel, Tom. Advertising strategy.

(1)

Angelopoulo, G. C.

(1)

Armstrong, Jon Scott, 1937-

(1)

Aronson, Elliot.

(1)

Art & Industry Biennial Trust.

(1)

Art Directors Club (New York, N.Y.)

(1)

Augustine, Dan, author.

(1)

Baptiste, Annie.

(1)

Barban, Arnold M.

(1)

Barenblatt, Mark.

(1)

Barry, Pete (Pete S.), author.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising & promotion.

(1)

Belch, George E. (George Edward), 1951- Introduction to advertising and promotion.

(1)

Belch, George E. (George Edward), 1951- author.

(1)

Belch, George E. (George Edward), 1951-. Advertising and promotion.

(1)

Belch, Michael A., author.

(1)

(1)

Bendinger, Bruce.

(1)

Berger, Warren.

(1)

Berkman, Harold W.

(1)

Blakeman, Robyn, 1958-

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

(1)

Bothma, Neels, 1959-

(1)

Bovée, Courtland L.

(1)

(1)

Brierley, Sean, 1966-

(1)

Britton, Matt, 1975-, author

(1)

Brundage, Richard Wm.

(1)

Bullmore, J. J. D.

(1)

Bunting, Henry Stanhope, 1869-1948.

(1)

Burton, Philip Ward, 1910-

(1)

Butterfield, Leslie, 1952-

(1)

Cabinet STRATEGIES! (Cameroon)

(1)

(1)

Campbell, Karlyn Kohrs.

(1)

(1)

(1)

Center for Advanced Media Studies.

(1)

Chernev, Alexander, author

(1)

Clark, Eric, 1937-

(1)

Cook, Gordon, 1948-

(1)

(1)

(1)

(1)

Donsbach, Wolfgang, 1949-

(1)

(1)

Drewniany, Bonnie L.

(1)

Dru, Jean-Marie.

(1)

Du Plessis, P. J. (Phillipus Jacobus), 1943-

(1)

Duncan, Tom (Thomas R.). Principles of advertising & IMC. 2nd ed.

(1)

Dunn, S. Watson (Samuel Watson), 1918-1997. Advertising.

(1)

(1)

(1)

Faber, Ronald J., 1948-

(1)

Fernandez, Joseph, 1968-

(1)

Foster, Jack, 1930-

(1)

Frith, Katherine Toland.

(1)

Fullerton, Jami A., 1963- author.

(1)

Gallucci, Nicole.

(1)

(1)

Gilbreath, Bob.

(1)

Gilson, Christopher C.

(1)

Gowpall, Yathika.

(1)

Granite Pass (Firm)

(1)

(1)

Greenway, Jimmy, producer.

(1)

Guillerm, Anna.

(1)

Hackley, Christopher E.

(1)

Hahn, Fred E., 1925-

(1)

Heimann, Jim, 1948-

(1)

Heyman, Jay H., 1939-

(1)

Holtzhausen, Derina Rhoda, author.

(1)

Institute of Practitioners in Advertising.

(1)

Jamieson, Kathleen Hall.

(1)

Jennings, Marcel, author.

(1)

Jewler, A. Jerome.

(1)

Johnson, Axel Petrus, 1875-

(1)

Johnson, Michael, 1964-

(1)

(1)

Kelly-Holmes, Helen, 1968-

(1)

Kirshenbaum, Richard, 1961-

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lane, W. Ronald, 1940-

(1)

(1)

Lautenslager, Al.

(1)

Lavender, Jonathan.

(1)

Law, Andy, 1956-

(1)

Law, Andy, 1956- Open minds.

(1)

Levinson, Jay Conrad.

(1)

Lewis, Bobbi Kay, 1970- author.

(1)

Lewis, Herschell Gordon, 1926-2016.

(1)

Lucas, Gavin, 1975-

(1)

Lukeman, Gerry.

(1)

(1)

Mackay, Adrian.

(1)

Mandell, Maurice I.

(1)

Marshall, Caroline.

(1)

Media Association of South Africa.

(1)

Michael F. Weigold.

(1)

Mitchell, Nancy, 1950- author.

(1)

Monash University. Dept. of Marketing.

(1)

Moriarty, Sandra E. (Sandra Ernst), author.

(1)

Myers, Greg, 1954-

(1)

Nadeau, Michael, producer.

(1)

Newman, Michael.

(1)

(1)

Nisenholtz, Martin.

(1)

O'Guinn, Thomas C. Advertising and integrated brand promotion.

(1)

O'Guinn, Thomas C., author.

(1)

O'Guinn, Thomas.

(1)

(1)

One Club for Art & Copy (New York, N.Y.)

(1)

PBS Distribution (Firm)

(1)

Parker, Eric, 1946-

(1)

Parker, George, 1937-

(1)

Patnaik, Sandeep.

(1)

(1)

Postl, Christian.

(1)

(1)

Pratkanis, Anthony R.

(1)

Pray, Doug, director.

(1)

Purvis, Scott C.

(1)

Qacha, Mamokhoebi Fidelis.

(1)

Reekie, W. Duncan.

(1)

Riddle, Carolyn.

(1)

Roberts, Kevin, 1949-

(1)

Rodgers, Shelly.

(1)

Roman, Kenneth.

(1)

Roman, Kenneth. New how to advertise.

(1)

Rossiter, John R.

(1)

Russell, Thomas, 1941-

(1)

(1)

Saunders, Dave, author

(1)

Sawyer, Robert.

(1)

Schaefer, David H.

(1)

Scheinbaum, Angeline Close, author.

(1)

Schenck, Barbara Findlay.

(1)

Seeco, Louis Itumeleng.

(1)

Semenik, Richard J., author.

(1)

Sephapo, Catherine Mpolokeng.

(1)

Seventh Art Releasing (Firm)

(1)

Sheehan, Kim Bartel.

(1)

(1)

Shimp, Terence A. Advertising promotion and supplemental aspects of integrated marketing communication.

(1)

Format

(186)

Electronic Resources

(6)

(4)

(1)

(1)

(1)

Item Category 1

Material Type

Language

(196)

(2)

(1)

(1)

(1)

Library

Shelf Location

Publication Date

Subject

(36)

Communication in marketing.

(35)

Sales promotion.

(33)

Advertising -- South Africa.

(17)

(15)

Branding (Marketing)

(13)

(13)

(12)

(11)

Advertising media planning.

(10)

Marketing -- Management.

(9)

Marketing -- South Africa.

(9)

(9)

Advertising campaigns.

(8)

Public relations.

(8)

Advertising copy.

(7)

Branding (Marketing) -- South Africa.

(7)

Commercial art.

(7)

Direct marketing.

(7)

Mass media -- South Africa.

(7)

(6)

Advertising -- Social aspects.

(5)

(5)

Advertising -- Handbooks, manuals, etc.

(4)

Handbooks and manuals.

(4)

(4)

Advertising -- Brand name products.

(3)

Advertising agencies.

(3)

Advertising media planning -- South Africa.

(3)

Campagnes publicitaires -- Cas, Études de.

(3)

Commercial art -- Technique.

(3)

(3)

Intercultural communication.

(3)

Marketing -- South Africa -- Management.

(3)

Mass media and business -- South Africa.

(3)

Mass media and business.

(3)

Small business marketing.

(3)

(2)

Advertising -- Psychological aspects.

(2)

Advertising -- United States.

(2)

Art and industry.

(2)

Art et industrie.

(2)

Art publicitaire.

(2)

Brand name products.

(2)

Business communication.

(2)

Communication en marketing.

(2)

(2)

Consumers -- Attitudes.

(2)

Creative ability in business.

(2)

Internet advertising.

(2)

(2)

(2)

(2)

Publicité -- Ouvrages illustrés.

(2)

Sales promotion -- South Africa.

(2)

Small business -- Marketing.

(2)

(2)

(1)

Advertising -- Costs.

(1)

Advertising -- Evaluation.

(1)

Advertising -- France.

(1)

Advertising -- History.

(1)

Advertising -- Language.

(1)

Advertising -- Management.

(1)

Advertising -- Periodicals.

(1)

Advertising -- Pictorial works.

(1)

Advertising -- Research.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States -- Case studies.

(1)

Advertising -- United States -- History -- 20th century.

(1)

Advertising -- United States -- History.

(1)

Advertising agencies -- Case studies.

(1)

Advertising agencies -- United States.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy -- Evaluation.

(1)

Advertising copy -- Handbooks, manuals, etc.

(1)

Advertising executives -- Interviews.

(1)

Advertising in popular culture -- United States.

(1)

Advertising in popular culture.

(1)

Advertising language.

(1)

Advertising personnel -- United States -- Biography.

(1)

Advertising personnel.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

(1)

Années soixante (Vingtième siècle)

(1)

Aspects psychologiques.

(1)

(1)

(1)

BUSINESS & ECONOMICS -- Advertising & Promotion.

(1)

(1)

(1)

Brand name products -- Marketing -- Management.

(1)

Business writing.

(1)

Campagnes publicitaires -- États-Unis.

(1)

(1)

Changement organisationnel -- Gestion -- Cas, Études de.

(1)

Commercial art -- United States -- 20th century.

(1)

Commercial art -- United States.

(1)

(1)

Communication en design.

(1)

Communication en marketing international.

(1)

Communication in design.

(1)

Communication in marketing -- South Africa.

(1)

Communication interculturelle.

(1)

Communication visuelle.

(1)

(1)

Computer graphics.

(1)

Comunicación en la mercadotecnia.

(1)

Consumer behavior -- South Africa -- Cross-cultural studies.

(1)

Consumer behavior.

(1)

Consumers -- Psychology.

(1)

Copy writers -- Handbooks, manuals, etc.

(1)

(1)

Corporate image.

(1)

(1)

Cross-cultural studies.

(1)

(1)

Créativité dans les affaires.

(1)

Customer relations.

(1)

Customer services.

(1)

Developing countries -- In mass media.

(1)

Developing countries.

(1)

Digital -- Marketing.

(1)

(1)

Digital storytelling.

(1)

Documentary films.

(1)

Documentary television programs.

(1)

Electronic books.

(1)

Entreprises -- Réorganisation.

(1)

Entwicklungsländer.

(1)

Etudes de marché.

(1)

Export marketing.

(1)

Fallstudiensammlung.

(1)

(1)

(1)

(1)

Gebrauchsgraphik.

(1)

Grafische vormgeving.

(1)

Graphic arts -- United States.

(1)

Graphic design (Typography)

(1)

Humor (grappigheden)

(1)

Informacijski viri.

(1)

Information resources.

(1)

Integriertes Management.

(1)

Interactive marketing.

(1)

Interactive multimedia.

(1)

Internationale marketing.

(1)

Internationales Marketing.

(1)

Internet marketing.

(1)

Kommunikation -- Werbung -- Entwicklungsländer -- Südafrika.

(1)

(1)

(1)

(1)

(1)

Market segmentation -- South Africa.

(1)

Market segmentation.

(1)

Marketing -- Guides, manuels, etc.

(1)

Marketing direct.

(1)

Marques commerciales.

(1)

Mass media -- Audiences.

(1)

Mass media -- Influence.

(1)

Mass media -- Political aspects.

(1)

Mass media -- United States.

(1)

(1)

Mercadotecnia -- Administración.

(1)

(1)

Message publicitaire.

(1)

Množični mediji.

(1)

Multiculturalism -- Economic aspects.

(1)

Multilingualism -- Economic aspects.

(1)

(1)

New business enterprises -- Management.

(1)

New business enterprises -- Marketing.

(1)

Nineteen sixties.

(1)

Nonfiction films.

(1)

Nonfiction television programs.

(1)

Odnosi z javnostmi.

(1)

Oglaševalski jezik.

(1)

Oral communication.

(1)

(1)

(1)

Persuasion (Psychology)

(1)

Pictorial works.

(1)

(1)

Produits de marque.

(1)

Produits nouveaux -- Commercialisation -- Guides, manuels, etc.

(1)

Promoción de ventas.

(1)

(1)

Public opinion.

(1)

(1)

Publicité - Histoire.

(1)

Publicité - Ouvrages illustrés.

(1)

Publicité -- Cas, Études de.

(1)

Publicité -- France -- Campagnes -- Ouvrages illustrés.

(1)

Publicité -- France -- Ouvrages illustrés.

(1)

Publicité -- Guides, manuels, etc.

(1)

Publicité -- Histoire.

(1)

Publicité -- États-Unis -- Histoire -- 20e siècle.

(1)

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