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1. 
Cover image for Consumer behavior : building marketing strategy
by 
Hawkins, Del I.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
Consumer behavior : building marketing strategy / Hawkins, Del I.
Available: Copies:
2. 
Cover image for The management of strategy : concepts and cases
by 
Ireland, R. Duane.
Format: 
Books
Publication Date 
2012
Excerpt: 
The management of strategy : concepts and cases / Ireland, R. Duane.
Available: Copies:
3. 
Cover image for International marketing strategy : analysis, development and implementation.
by 
Doole, Isobel, 1954-
Format: 
Books
Publication Date 
2012
Excerpt: 
International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-
Available: Copies:
4. 
Cover image for Crafting and executing strategy : creating sustainable high performance in South African businesses : [text, reading and cases].
by 
Hough, Johan, 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Crafting and executing strategy : creating sustainable high performance in South African businesses
Available: Copies:
5. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2007
Excerpt: 
Crafting and executing strategy : the quest for competitive advantage : concepts and cases /
Available: Copies:
6. 
Cover image for Strategy : winning in the marketplace : core concepts, analytical tools, cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A
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7. 
Cover image for Strategic marketing
by 
Cravens, David W.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing marketing strategy market market research market analysis development cases
Available: Copies:
8. 
Cover image for Essentials of strategic management : the quest for competitive advantage.
by 
Gamble, John (John E.)
Format: 
Books
Publication Date 
2013
Excerpt: 
international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics
Available: Copies:
by 
Ehlers, Tienie.
Format: 
Books
Publication Date 
2010
Excerpt: 
management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy
Available: Copies:
10. 
Cover image for Strategic management : concepts and cases
by 
David, Fred R.
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation
Available: Copies:
11. 
Cover image for Negotiation : readings, exercises, and cases
by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2003
Excerpt: 
Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases
Available: Copies:
12. 
Cover image for Who says elephants can't dance? : inside IBM's historic turnaround
by 
Gerstner, Louis V.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt
Available: Copies:
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