Consumer behavior : building marketing strategy / Hawkins, Del I.

The management of strategy : concepts and cases / Ireland, R. Duane.

International marketing strategy : analysis, development and implementation. Doole, Isobel, 1954-

Crafting and executing strategy : creating sustainable high performance in South African businesses

Crafting and executing strategy : the quest for competitive advantage : concepts and cases /

Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A

marketing marketing strategy market market research market analysis development cases

international markets -- Corporate strategy : diversification and the multibusiness company -- Strategy, ethics

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

-- Impliementing strategies: marketing, finance/accounting, R & D, and MIS issues -- Part 4: Strategy evaluation

Bargaining -- Strategy and Tactics of Integrative Negotiation -- Communication and Cognitive Biases

; Unstacking the stack and focusing the portfolio ; The emergence of e-business ; Reflections on strategy -- pt