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Consumer behavior : building marketing strategy

Hawkins, Del I.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html

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Electronic Resources

Publication Date

2007

Excerpt:

Consumer behavior : building marketing strategy / Hawkins, Del I.

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Introduction to consumer behaviour

Joubert, Johan Pierre Retief, editor.

Format:

Books

Publication Date

2013

Excerpt:

-- Chapter 10. The consumer decision-making -- Chapter 12. Building relationships with customers.

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Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

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Product innovation toolbox : a field guide to consumer understanding and research

Beckley, Jacqueline H.

Format:

Books

Publication Date

2012

Excerpt:

Qualitative Multivariate Analysis -- References -- 6.4.The Gameboard "Model Building" / Cornelia Ramsey -- 6.4

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Contemporary issues in marketing and consumer behaviour

Parsons, Elizabeth.

Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2009

Excerpt:

Maclaran -- Arts marketing / Krysztof Kubacki and Daragh O'Reilly -- Building brand cultures / Pauline

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Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

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Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy

Stinnett, Bill.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019679.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2004019679.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2004019679.html

Format:

Books

Publication Date

2005

Excerpt:

building enduring, highly profitable customer relationships."--Jacket.

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