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1. 
Cover image for Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behaviour : perspectives, findings and explanations / O'Shaughnessy, John, 1927-
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3. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
insights -- 5.4.Behavior: The basis for all insights -- 5.5.Attitudes and needs: The explanation for
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