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1. 
Cover image for Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- References -- 3.Goals, risk and uncertainty ss -- Introduction -- Goals -- Problems with goals -- Interrupts
Available: Copies:
2. 
Cover image for Neuromarketing : exploring the brain of the consumer
by 
Zurawicki, Leon.
Format: 
Books
Publication Date 
2010
Excerpt: 
Exploring the brain -- Consumption as feelings -- Neural underpinnings of risk handling, developing
Available: Copies:
3. 
Cover image for Think like your customer : a winning strategy to maximize sales by understanding how and why your customers buy
by 
Stinnett, Bill.
Format: 
Books
Publication Date 
2005
Excerpt: 
perceive value and risk -- The cause and effect of business value -- The value of customer relationships
Available: Copies:
by 
Luce, Mary Frances, 1967-
Format: 
Books
Publication Date 
2001
Excerpt: 
Risk-taking (Psychology)
Available: Copies:
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