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1. 
Cover image for Microeconomics and behavior
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Part 1. Introduction. Thinking like an economist ; Supply and demand -- Part 2. The theory of
Available: Copies:
by 
Frank, Robert H., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
way of thinking.With this approach, students develop economic intuition and are stimulated to think
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3. 
Cover image for Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
and consumption; 10. Thinking through feminist theorising: poststructuralist feminism, ecofeminism and
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4. 
Cover image for Consumer behaviour : perspectives, findings and explanations
by 
O'Shaughnessy, John, 1927-
Format: 
Books
Publication Date 
2013
Excerpt: 
thinking, that clarifies difficult concepts, and that illuminates every corner into which he shines the
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5. 
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
.Conductive thinking -- 6.2.4.Getting started -- 6.2.5.Plunging into illumination -- 6.2.6.Taking action -- 6
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7. 
Cover image for Microeconomics and behavior
by 
Frank, Robert H.
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Ch. 1. Thinking Like an Economist -- Ch. 2. Supply and Demand -- Ch. 3. Rational Consumer Choice
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