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1. 
Cover image for Lean solutions : how companies and customers can create value and wealth together
by 
Womack, James P.
Format: 
Books
Publication Date 
2007
Excerpt: 
Industrial efficiency.
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2. 
Cover image for Passionate and profitable : why customer strategies fail and ten steps to do them right
by 
Arussy, Lior.
Format: 
Books
Publication Date 
2005
Excerpt: 
Understanding the fatal mistakes -- Critical choice 1--who are we, customer pleasers or efficiency
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