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13.

Cover image for Principles of marketing

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Available: Copies:

14.

Cover image for Principles of strategic communication

Principles of strategic communication

by

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Available: Copies:

15.

Cover image for Marketing 5.0 : technology for humanity

Marketing 5.0 : technology for humanity

by

Kotler, Philip, author.

https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site

Format:

Books

Publication Date

2021

Available: Copies:

16.

Cover image for Strategic marketing : theory and application for competitive advantage

Strategic marketing : theory and application for competitive advantage

by

Venter, Peet, 1964-

Format:

Books

Publication Date

2020

Available: Copies:

17.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Wiid, JA

Format:

Books

Publication Date

2020

Available: Copies:

18.

Strategic brand management

by

Chernev, Alexander, author

Format:

Books

Publication Date

2020

Available: Copies:

19.

Cover image for The content marketing handbook : how to double the results of your marketing campaigns

The content marketing handbook : how to double the results of your marketing campaigns

The content marketing handbook : how to double the results of your marketing campaigns

by

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Available: Copies:

20.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Available: Copies:

21.

Cover image for Strategic social marketing : for behaviour & social change

Strategic social marketing : for behaviour & social change

Strategic social marketing : for behaviour & social change

by

French, Jeff, author.

Format:

Books

Publication Date

2020

Available: Copies:

22.

Cover image for Introduction to Business Functions

Introduction to Business Functions

Introduction to Business Functions

by

Bester, P.

Format:

Books

Publication Date

2020

Available: Copies:

23.

Cover image for Marketing

by

Lamb, Charles W., author

Format:

Books

Publication Date

2019

Available: Copies:

24.

Cover image for Contemporary issues in marketing : principles & practice

Contemporary issues in marketing : principles & practice

by

Gbadamosi, Ayantunji, editor.

Format:

Books

Publication Date

2019

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Author

Kotler, Philip.

(25)

Lamb, Charles W.

(10)

Armstrong, Gary (Gary M.)

(9)

(9)

(8)

(7)

(7)

(6)

Dibb, Sally, 1963-

(6)

Hair, Joseph F.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Stanton, William J.

(6)

Aaker, David A.

(5)

Abratt, Russell.

(5)

Kotler, Philip, author.

(5)

Kurtz, David L.

(5)

McDaniel, Carl, Jr., 1941-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Cant, M. C. (Michael Colin), 1957-

(4)

Etzel, Michael J.

(4)

Institute of Marketing.

(4)

Jobber, David, 1947-

(4)

McCarthy, E. Jerome (Edmund Jerome)

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Boone, Louis E.

(3)

Chartered Institute of Marketing.

(3)

D'Amico, Michael.

(3)

Dwyer, F. Robert.

(3)

(3)

Elliott, Roger (Associate professor), author.

(3)

Engel, James F.

(3)

(3)

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Keller, Kevin Lane, 1956-

(3)

Klopper, H. B., 1974- author.

(3)

Koekemoer, Ludi.

(3)

Levinson, Jay Conrad.

(3)

Perreault, William D.

(3)

Setiawan, Iwan, author.

(3)

Shank, Matthew D.

(3)

Sheth, Jagdish N.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Venter, Peet, 1964-

(3)

Zikmund, William G.

(3)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

(2)

Boshoff, Christo, author

(2)

Boshoff, Christo, editor.

(2)

(2)

Brink, Annekie.

(2)

(2)

CAM Foundation.

(2)

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Czinkota, Michael R.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

Egan, John, 1952- author.

(2)

Fahy, John, 1962-

(2)

Ferrell, O. C., author.

(2)

(2)

Hair, Joseph F., Jr., 1944- author.

(2)

Hair, Joseph F., author

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Human, Debbie, author.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Kinnear, Thomas C., 1943-

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Lamb, Charles W., author

(2)

Lamb, Charles W., author.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

Maduku, Daniel, author.

(2)

Meintjes, Corné, author.

(2)

Middleton, Victor T. C.

(2)

Nel, Jacques, author.

(2)

Pride, William M.

(2)

Pride, William M., 1942- author.

(2)

Reekie, W. Duncan.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Silverman, George, 1942-

(2)

Stielstra, Greg.

(2)

Strydom, Johan.

(2)

Terblanch©♭, N. S., author

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van Noordwyk, A.

(2)

Warshaw, Martin R.

(2)

Achrol, Ravi S.

(1)

Alderman, Jerry D.

(1)

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

(1)

Assael, Henry, 1935- Marketing : principles & strategy.

(1)

Bailey, Maria T.

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkman, Harold W.

(1)

Berkowitz, Eric N.

(1)

Berkowitz, Eric N. Marketing.

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

Berthon, Pierre.

(1)

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blattberg, Robert C.

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

(1)

Bly, Robert W., author.

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boshoff, Christo, author.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Bowen, John, 1929-

(1)

Boyd, Harper W.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

(1)

Campelo, Adriana, editor.

(1)

Canalichio, Pete, author.

(1)

Cannon, Joseph P.

(1)

Cannon, Joseph P. (Assistant professor of marketing)

(1)

(1)

Cant, M. C. (Michael Colin), 1957- editor.

(1)

(1)

(1)

Carner, William J.

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Corey, E. Raymond.

(1)

(1)

Cox, Roger, 1936-

(1)

Format

(429)

Electronic Resources

(14)

(2)

(2)

(2)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(451)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

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Subject

Marketing -- Management.

(45)

(36)

Marketing -- South Africa.

(31)

(31)

Consumer behavior.

(26)

Branding (Marketing)

(22)

Communication in marketing.

(15)

Marketing research.

(14)

(11)

Sales management.

(11)

(10)

(10)

Brand name products.

(9)

Internet marketing.

(9)

Marketing -- Case studies.

(9)

Advertising -- South Africa.

(8)

Brand name products -- Management.

(8)

Customer relations.

(8)

(8)

Marketing -- Gestion.

(8)

(8)

Strategic planning.

(8)

Strategisch management.

(8)

Branding (Marketing) -- South Africa.

(7)

Marketing -- South Africa -- Management.

(7)

Mass media -- South Africa.

(7)

(7)

Tourism -- Marketing.

(7)

(7)

(7)

Verbraucherverhalten.

(7)

(6)

Export marketing.

(6)

Marktforschung.

(6)

(6)

Sales promotion.

(6)

(6)

Strategisches Management.

(6)

(6)

(5)

Electronic commerce.

(5)

(5)

(5)

Marketing -- Decision making.

(5)

Marketing -- South Africa -- Case studies.

(5)

Marketingmanagement.

(5)

Motivation research (Marketing)

(5)

Productontwikkeling.

(5)

(5)

Aspects psychologiques.

(4)

Business enterprises -- Finance.

(4)

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

(4)

Hospitality industry -- Marketing.

(4)

Industrial management.

(4)

Market segmentation.

(4)

Marketing -- Planning.

(4)

Product management.

(4)

Relationship marketing.

(4)

Service industries -- Marketing.

(4)

Tourisme -- Marketing.

(4)

Advertising media planning.

(3)

Aufsatzsammlung.

(3)

Business -- Handbooks, manuals, etc.

(3)

(3)

Comportement du consommateur.

(3)

Consumentengedrag.

(3)

Consumers -- Psychology.

(3)

Creative ability in business.

(3)

Customer services.

(3)

(3)

Fashion merchandising.

(3)

Industrial marketing.

(3)

Internationales Marketing.

(3)

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- Problems, exercises, etc.

(3)

Marketingforschung.

(3)

Marknadsföring.

(3)

(3)

Marktonderzoek.

(3)

(3)

(3)

Produit de marque.

(3)

Produits nouveaux -- Gestion.

(3)

Professions -- Marketing.

(3)

Public relations.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Success in business.

(3)

(3)

Women consumers.

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Tourism.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Beziehungsmanagement.

(2)

Brand name products -- Marketing.

(2)

(2)

Commerce électronique.

(2)

Communication en marketing.

(2)

(2)

Consumer behavior -- United States.

(2)

Consumers -- South Africa.

(2)

Creative thinking.

(2)

(2)

Electronic books.

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing

(2)

Internationale marketing.

(2)

Market segmentation -- South Africa.

(2)

Marketing -- Abstracts.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Psychology.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketing research -- South Africa.

(2)

Marketingstrategie.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produits commerciaux -- Gestion.

(2)

Produits de marque -- Gestion.

(2)

(2)

(2)

(2)

(2)

Service à la clientèle.

(2)

Servicepolitik.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

(1)

Advertisers -- Attitudes.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bank marketing.

(1)

(1)

Banques - Marketing - Grande-Bretagne.

(1)

Banques -- Marketing -- Grande-Bretagne.

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Besluitvorming.

(1)

Betriebliche Kennzahl.

(1)

(1)

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