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37.

Cover image for Marketing : concepts and strategies

Marketing : concepts and strategies

Marketing : concepts and strategies

by

Dibb, Sally, 1963- author.

Format:

Regular print

Publication Date

2016

Available: Copies:

38.

Cover image for Marketing

by

Grewal, Dhruv, author.

Format:

Books

Publication Date

2016

Available: Copies:

39.

Advertising media planning : a brand management approach

by

Kelley, Larry D., 1955-

EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live

Format:

Electronic Resources

Publication Date

2015

Available: Copies:

40.

Cover image for Business functions : an introduction

Business functions : an introduction

Business functions : an introduction

by

Van Noordwyk, A.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live

Format:

Books

Publication Date

2015

Available: Copies:

41.

Cover image for Context planning and channel innovation : reading pack

Context planning and channel innovation : reading pack

Context planning and channel innovation : reading pack

by

Independent Institute of Education. Vega School of Brand Leadership.

Format:

Books

Publication Date

2015

Available: Copies:

42.

Cover image for Experiences : the 7th era of marketing

Experiences : the 7th era of marketing

Experiences : the 7th era of marketing

by

Rose, Robert, author.

Format:

Books

Publication Date

2015

Available: Copies:

43.

Cover image for Marketing

by

Lamb, Charles W., author.

Format:

Books

Publication Date

2015

Available: Copies:

44.

Cover image for Youthnation : building remarkable brands in a youth-driven culture

Youthnation : building remarkable brands in a youth-driven culture

Youthnation : building remarkable brands in a youth-driven culture

by

Britton, Matt, 1975-, author

Format:

Books

Publication Date

2015

Available: Copies:

45.

Cover image for Marketing communications

Marketing communications

Marketing communications

by

Egan, John, 1952- author.

Format:

Books

Publication Date

2015

Available: Copies:

46.

Cover image for Marketing

by

Kerin, Roger A.

Format:

Books

Publication Date

2015

Available: Copies:

47.

Cover image for Introduction to marketing

Introduction to marketing

Introduction to marketing

by

Strydom, J. W. (Johan Wilhelm), 1952- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live

Format:

Books

Publication Date

2014

Available: Copies:

48.

Cover image for Marketing communication : an integrated approach

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Available: Copies:

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Subject: Marketing.

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Author

Kotler, Philip.

(25)

Lamb, Charles W.

(10)

Armstrong, Gary (Gary M.)

(9)

(9)

(8)

(7)

(7)

(6)

Dibb, Sally, 1963-

(6)

Hair, Joseph F.

(6)

Olson, Jerry C. (Jerry Corrie), 1944-

(6)

Peter, J. Paul.

(6)

Stanton, William J.

(6)

Aaker, David A.

(5)

Abratt, Russell.

(5)

Kotler, Philip, author.

(5)

Kurtz, David L.

(5)

McDaniel, Carl, Jr., 1941-

(5)

McDaniel, Carl, Jr., 1941- author.

(5)

Strydom, J. W. (Johan Wilhelm), 1952-

(5)

Cant, M. C. (Michael Colin), 1957-

(4)

Etzel, Michael J.

(4)

Institute of Marketing.

(4)

Jobber, David, 1947-

(4)

McCarthy, E. Jerome (Edmund Jerome)

(4)

McDonald, Malcolm.

(4)

Schiffman, Leon G.

(4)

Simkin, Lyndon, 1961-

(4)

Walker, Bruce J.

(4)

Armstrong, Gary.

(3)

Boone, Louis E.

(3)

Chartered Institute of Marketing.

(3)

D'Amico, Michael.

(3)

Dwyer, F. Robert.

(3)

(3)

Elliott, Roger (Associate professor), author.

(3)

Engel, James F.

(3)

(3)

(3)

Kartajaya, Hermawan, 1947- author.

(3)

Keller, Kevin Lane, 1956-

(3)

Klopper, H. B., 1974- author.

(3)

Koekemoer, Ludi.

(3)

Levinson, Jay Conrad.

(3)

Perreault, William D.

(3)

Setiawan, Iwan, author.

(3)

Shank, Matthew D.

(3)

Sheth, Jagdish N.

(3)

Tanner, John F.

(3)

Van Rensburg, Mari Jansen.

(3)

(3)

Venter, Peet, 1964-

(3)

Zikmund, William G.

(3)

Armstrong, Gary (Gary M.), author.

(2)

(2)

Baines, Paul, 1973-

(2)

Baker, Michael J., 1935-

(2)

(2)

Boshoff, Christo, author

(2)

Boshoff, Christo, editor.

(2)

(2)

Brink, Annekie.

(2)

(2)

CAM Foundation.

(2)

(2)

Connett, Brian I.

(2)

Crawford, C. Merle (Charles Merle), 1924-2012.

(2)

Czinkota, Michael R.

(2)

(2)

Di Benedetto, C. Anthony.

(2)

Doyle, Peter, 1943-2003.

(2)

Du Plessis, P. J.

(2)

(2)

Egan, John, 1952- author.

(2)

Fahy, John, 1962-

(2)

Ferrell, O. C., author.

(2)

(2)

Hair, Joseph F., Jr., 1944- author.

(2)

Hair, Joseph F., author

(2)

Hartley, Steven William.

(2)

Holloway, J. Christopher.

(2)

Human, Debbie, author.

(2)

Independent Institute of Education. Vega School of Brand Leadership.

(2)

Jooste, C. J. (Christiaan Johannes), 1947-

(2)

Kennedy, Dan S., 1954-

(2)

Kerin, Roger A.

(2)

Kinnear, Thomas C., 1943-

(2)

Klopper, H. B., 1974-

(2)

Kumar, V., 1957-

(2)

Lamb, Charles W., author

(2)

Lamb, Charles W., author.

(2)

Levy, Michael, 1950-

(2)

Lovelock, Christopher H.

(2)

Machado, Ricardo.

(2)

Maduku, Daniel, author.

(2)

Meintjes, Corné, author.

(2)

Middleton, Victor T. C.

(2)

Nel, Jacques, author.

(2)

Pride, William M.

(2)

Pride, William M., 1942- author.

(2)

Reekie, W. Duncan.

(2)

(2)

Rivkin, Steve, 1947-

(2)

Rudelius, William.

(2)

Silverman, George, 1942-

(2)

Stielstra, Greg.

(2)

Strydom, Johan.

(2)

Terblanch©♭, N. S., author

(2)

Van Heerden, Neels, 1957-

(2)

Van Nieuwenhuizen, P. J. J.

(2)

Van Noordwyk, A.

(2)

Warshaw, Martin R.

(2)

Achrol, Ravi S.

(1)

Alderman, Jerry D.

(1)

(1)

American Management Association.

(1)

American Marketing Association.

(1)

Anderson, Chris, 1961-

(1)

(1)

(1)

Assael, Henry, 1935- Marketing : principles & strategy.

(1)

Bailey, Maria T.

(1)

Baker, Michael John.

(1)

(1)

Balasubramanian, Sridhar, author.

(1)

Barber, Benjamin R., 1939-

(1)

Barletta, Marti.

(1)

(1)

Belz, Frank-Martin.

(1)

(1)

Berkman, Harold W.

(1)

Berkowitz, Eric N.

(1)

Berkowitz, Eric N. Marketing.

(1)

Berndt, A. (Adele), 1966- contributor.

(1)

Berthon, Pierre.

(1)

(1)

(1)

(1)

Bitner, Mary Jo.

(1)

Blakeman, Robyn, 1958-

(1)

Blattberg, Robert C.

(1)

Blewett, Stephen.

(1)

Blois, Keith J. (Keith John)

(1)

(1)

Bly, Robert W., author.

(1)

Blythe, Jim. Essentials of marketing.

(1)

Bond, Jonathan, 1957-

(1)

Books24x7, Inc.

(1)

Boshoff, Christo, author.

(1)

Bosshart, David.

(1)

Botha, J. A. R. (Johan Abraham Reinart), 1953-

(1)

Bothma, Neels, 1959-

(1)

(1)

Bowen, John (John T.), 1948-

(1)

Bowen, John, 1929-

(1)

Boyd, Harper W.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

Bradley, Nigel, 1958-

(1)

(1)

(1)

Brassington, Frances.

(1)

Brebach, Gresh.

(1)

Brennan, Ross, 1957-

(1)

Brierley, Sean, 1966-

(1)

(1)

Brittain, Paul.

(1)

Britton, Matt, 1975-, author

(1)

(1)

Broweus, Niklas.

(1)

(1)

Bullmore, J. J. D.

(1)

Burgess, Steven M.

(1)

(1)

(1)

Campelo, Adriana, editor.

(1)

Canalichio, Pete, author.

(1)

Cannon, Joseph P.

(1)

Cannon, Joseph P. (Assistant professor of marketing)

(1)

(1)

Cant, M. C. (Michael Colin), 1957- editor.

(1)

(1)

(1)

Carner, William J.

(1)

Caslione, John A.

(1)

Castro, Luciano Thomé e.

(1)

Chaffey, Dave, 1963-

(1)

Chambers, Larry, 1947-

(1)

(1)

Chernev, Alexander, author

(1)

Cheverton, Peter.

(1)

Clarke, Jackie, 1966-

(1)

Clutterbuck, David.

(1)

(1)

Coffman, C. DeWitt (Charles DeWitt)

(1)

Cohen, William A., 1937-

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Corey, E. Raymond.

(1)

(1)

Cox, Roger, 1936-

(1)

Format

(429)

Electronic Resources

(14)

(2)

(2)

(2)

(1)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Material Type

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(451)

Library

RC Bloemfontein

RC Braamfontein

RC Nelson Mandela Bay

RC Pietermaritzburg

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Blackboard Learn (IIE CAT only)

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Education (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

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Publication Date

Subject

Marketing -- Management.

(45)

(36)

Marketing -- South Africa.

(31)

(31)

Consumer behavior.

(26)

Branding (Marketing)

(22)

Communication in marketing.

(15)

Marketing research.

(14)

(11)

Sales management.

(11)

(10)

(10)

Brand name products.

(9)

Internet marketing.

(9)

Marketing -- Case studies.

(9)

Advertising -- South Africa.

(8)

Brand name products -- Management.

(8)

Customer relations.

(8)

(8)

Marketing -- Gestion.

(8)

(8)

Strategic planning.

(8)

Strategisch management.

(8)

Branding (Marketing) -- South Africa.

(7)

Marketing -- South Africa -- Management.

(7)

Mass media -- South Africa.

(7)

(7)

Tourism -- Marketing.

(7)

(7)

(7)

Verbraucherverhalten.

(7)

(6)

Export marketing.

(6)

Marktforschung.

(6)

(6)

Sales promotion.

(6)

(6)

Strategisches Management.

(6)

(6)

(5)

Electronic commerce.

(5)

(5)

(5)

Marketing -- Decision making.

(5)

Marketing -- South Africa -- Case studies.

(5)

Marketingmanagement.

(5)

Motivation research (Marketing)

(5)

Productontwikkeling.

(5)

(5)

Aspects psychologiques.

(4)

Business enterprises -- Finance.

(4)

(4)

Consumer satisfaction.

(4)

Consumers' preferences.

(4)

(4)

Hospitality industry -- Marketing.

(4)

Industrial management.

(4)

Market segmentation.

(4)

Marketing -- Planning.

(4)

Product management.

(4)

Relationship marketing.

(4)

Service industries -- Marketing.

(4)

Tourisme -- Marketing.

(4)

Advertising media planning.

(3)

Aufsatzsammlung.

(3)

Business -- Handbooks, manuals, etc.

(3)

(3)

Comportement du consommateur.

(3)

Consumentengedrag.

(3)

Consumers -- Psychology.

(3)

Creative ability in business.

(3)

Customer services.

(3)

(3)

Fashion merchandising.

(3)

Industrial marketing.

(3)

Internationales Marketing.

(3)

(3)

Marketing -- Europe -- Case studies.

(3)

Marketing -- Problems, exercises, etc.

(3)

Marketingforschung.

(3)

Marknadsföring.

(3)

(3)

Marktonderzoek.

(3)

(3)

(3)

Produit de marque.

(3)

Produits nouveaux -- Gestion.

(3)

Professions -- Marketing.

(3)

Public relations.

(3)

(3)

(3)

Sports -- Aspect économique -- États-Unis.

(3)

Sports -- Economic aspects -- United States.

(3)

Sports -- Economic aspects.

(3)

Sports -- Marketing.

(3)

Sports -- United States -- Marketing.

(3)

Sports -- États-Unis -- Marketing.

(3)

Strategische planning.

(3)

Success in business.

(3)

(3)

Women consumers.

(3)

Word-of-mouth advertising.

(3)

Advertising -- Brand name products.

(2)

Advertising -- Tourism.

(2)

Advertising agencies.

(2)

Advertising campaigns.

(2)

Beziehungsmanagement.

(2)

Brand name products -- Marketing.

(2)

(2)

Commerce électronique.

(2)

Communication en marketing.

(2)

(2)

Consumer behavior -- United States.

(2)

Consumers -- South Africa.

(2)

Creative thinking.

(2)

(2)

Electronic books.

(2)

Export marketing -- Management.

(2)

Fallstudiensammlung.

(2)

(2)

(2)

Handbooks and manuals.

(2)

Industrial marketing

(2)

Internationale marketing.

(2)

Market segmentation -- South Africa.

(2)

Marketing -- Abstracts.

(2)

Marketing -- Evaluation.

(2)

Marketing -- Management -- Case studies.

(2)

Marketing -- Mathematical models.

(2)

Marketing -- Psychological aspects.

(2)

Marketing -- Psychology.

(2)

Marketing -- Recherche.

(2)

Marketing channels.

(2)

Marketing research -- South Africa.

(2)

Marketingstrategie.

(2)

Marktkommunikation.

(2)

Marques de commerce.

(2)

(2)

(2)

Merken (commercie)

(2)

(2)

New products -- Management.

(2)

Online-Marketing.

(2)

Organizational change.

(2)

Positioning (Advertising)

(2)

(2)

Productiemanagement.

(2)

Produits commerciaux -- Gestion.

(2)

Produits de marque -- Gestion.

(2)

(2)

(2)

(2)

(2)

Service à la clientèle.

(2)

Servicepolitik.

(2)

Small business.

(2)

Société de l'information.

(2)

Soziale Software.

(2)

(2)

(2)

Tourism Marketing

(2)

(2)

(2)

Ventes -- Promotion.

(2)

Verkooptechnieken.

(2)

(1)

(1)

Accueil (Tourisme) -- Marketing.

(1)

Administración.

(1)

Administração de marketing.

(1)

(1)

Advertisers -- Attitudes.

(1)

Advertising -- Fashion.

(1)

Advertising -- Handbooks, manuals, etc.

(1)

Advertising -- South Africa -- Cross-cultural studies.

(1)

Advertising -- United States.

(1)

Advertising agencies -- United States.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- United States.

(1)

Advertising copy.

(1)

Agences de publicité -- Gestion -- Cas, Études de.

(1)

Agences de publicité -- États-Unis.

(1)

Alternative mass media.

(1)

Anecdotes as Topic.

(1)

(1)

Análisis de mercadeo -- Estados Unidos.

(1)

(1)

Aspects sociaux.

(1)

(1)

Aufsatzsammlung

(1)

Bank marketing.

(1)

(1)

Banques - Marketing - Grande-Bretagne.

(1)

Banques -- Marketing -- Grande-Bretagne.

(1)

Bars (Drinking establishments)

(1)

Bedrijfsplanning.

(1)

Bekleidungsindustrie.

(1)

Besluitvorming.

(1)

Betriebliche Kennzahl.

(1)

(1)

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