implement research-driven strategic campaigns, drawing on his experience as a professional in the industry

solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who

, monitored, and managed. Each chapter is fleshed out with real-world experience of the authors and

-- Expectations -- Experience -- Perceptions -- Connections -- Values -- Persuasion and communication -- Source

process used in public relations practice. Drawing from his experience in professional practice and in the