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1. 
Cover image for Marketing tourism in South Africa
by 
George, Richard, 1968- author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing environment -- 4. Tourism marketing planning -- 5. Tourism marketing research -- PART 3. Analysing
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2. 
Cover image for Hospitality and travel marketing
by 
Morrison, Alastair M.
Format: 
Books
Publication Date 
2010
Excerpt: 
Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies
Available: Copies:
3. 
Cover image for The business of tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2009
Excerpt: 
historical context, background theory and current research, making it possible for students to see how the
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4. 
Cover image for Marketing for tourism
by 
Holloway, J. Christopher.
Format: 
Books
Publication Date 
2004
Excerpt: 
Laying the groundwork -- The marketing perspective -- Marketing planning -- Marketing research and
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5. 
Cover image for Encyclopedia of tourism
by 
Jafari, Jafar.
Format: 
Books
Publication Date 
2000
Excerpt: 
Hautes Etudes Touristiques, WTO, Journal of Leisure Research, Journal of Tourism Studies; country
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6. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer
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7. 
Cover image for Tourism analysis : a handbook
by 
Smith, Stephen L. J., 1946-
Format: 
Books
Publication Date 
1995
Excerpt: 
, relationship to other research methods and procedure of the more important quantitative methods used by tourism
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8. 
Cover image for Choice and demand in tourism
by 
Johnson, P. S.
Format: 
Books
Publication Date 
1992
Excerpt: 
International tourism demand : a meta-analytical integration of research findings / Geoffrey I
Available: Copies:
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