A study on the experiential exploration of the Birds Café brand

Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experience

Subcultural style and microblogging

Advertising through the extreme

Wear your brand : a study on co-branding and brand associations in the fashion industry

Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Province

Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channels

The perceptions middle class individuals living in Cape Town have towards the Metrorail train service

Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African context

Villains vs saints : emotional branding and its influence on Generation Y

Online retail and the mobile phone in South Africa

Re-branding of ethnic hair in the 21st century