Search Results for Advertising -- Research

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186 Results Found

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Introduction to marketing : a South African perspective

Cunningham, Nicole.

Format:

Books

Publication Date

2018

Excerpt:

addresses concepts such as consumer behaviour, marketing research, segmentation, targeting and positioning

Available: Copies:

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and

Available: Copies:

Cover image for Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Forbay, Rosland

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand advertising -- Research -- Cape Town, South Africa

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

Available: Copies:

Marketing for tourism, hospitality & events : a global & digital approach

Hudson, Simon, author.

Format:

Books

Publication Date

2017

Excerpt:

advertising and sales promotions, 9) Public relations and personal selling, 10) The role of customer service

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MKTG 10

Lamb, Charles W., author.

Format:

Books

Publication Date

2017

Excerpt:

communication strategies -- Marketing communications -- Advertising, public relations, and sales promotion

Available: Copies:

Cover image for The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

Griffin, Olivia.

Format:

Manuscript

Publication Date

2016

Excerpt:

Advertising -- Research -- South Africa

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

integrated marketing communications -- Managing mass communications: advertising, sales promotions, events

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The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

Basson, Haneke

Format:

Manuscript

Publication Date

2016

Excerpt:

Advertising -- Research

Available: Copies:

10.

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

The psychology of advertising / Fennis, Bob Michaël, 1968-

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11.

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

Advertising and integrated brand promotion / O'Guinn, Thomas C.

Available: Copies:

12.

Creating shared value and brand sustainability : a South African advertising industry analysis

Barnard, Wilhemina.

Format:

Manuscript

Publication Date

2015

Excerpt:

Creating shared value and brand sustainability : a South African advertising industry analysis /

Available: Copies:

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