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1. 
Cover image for Global marketing
by 
Keegan, Warren J. author.
Format: 
Books
Publication Date 
2015
Excerpt: 
information systems and market research -- Segmentation, targeting, and positioning -- Importing, exporting
Available: Copies:
2. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising -- Fashion.
Available: Copies:
3. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
-- Implications for Managers -- Chapter Summary -- Critical Thinking and Discussion Questions -- Research Task
Available: Copies:
4. 
Cover image for Children and media : a global perspective
by 
Lemish, Dafna, 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
teenage sexuality -- Media and advertising -- Advertising for children -- Social and emotional wellbeing
Available: Copies:
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Advertising & promotion. Hackley, Christopher E., author.
Available: Copies:
6. 
Cover image for Marketing
by 
Grewal, Dhruv.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary
Available: Copies:
7. 
Cover image for Introducing communication research : paths of inquiry
by 
Treadwell, D. F. (Donald Francis)
Format: 
Books
Publication Date 
2014
Excerpt: 
Introducing communication research : paths of inquiry / Treadwell, D. F. (Donald Francis)
Available: Copies:
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Television advertising -- South Africa.
Available: Copies:
9. 
Cover image for Media studies : the essential resource
by 
Benyahia, Sarah Casey.
Format: 
Books
Publication Date 
2014
Excerpt: 
.Ideology and advertising -- pt. II Media audiences -- 8.Encoding and decoding -- 9.Researching audiences
Available: Copies:
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
11. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
12. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- Textbooks.
Available: Copies:
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