by 
 Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
 2013
Excerpt: 
 advertising -- Public relations and selling -- Public relations and research -- The practice of public
by 
 Kotler, Philip, 1931-
Format: 
Books
Publication Date 
 2013
Excerpt: 
Advertising -- Textbooks.
by 
 McDonald, Malcolm.
Format: 
Books
Publication Date 
 2013
Excerpt: 
 segmentation ; International market segmentation -- Understanding markets. Marketing information and research
by 
 Baskerville, David.
Format: 
Books
Publication Date 
 2013
Excerpt: 
 protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
by 
 Brassington, Frances.
Format: 
Books
Publication Date 
 2013
Excerpt: 
 communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing
by 
 Turow, Joseph.
Format: 
Books
Publication Date 
 2013
Excerpt: 
 importance of media literacy ; Making sense of research on media effects and media culture ; The business of
by 
 Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
 2012
Excerpt: 
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
by 
 Semenik, Richard J.
Format: 
Books
Publication Date 
 2012
Excerpt: 
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
by 
 Dobie, Kaylee Anne.
Format: 
Manuscript
Publication Date 
 2012
Excerpt: 
Marketing research -- South Africa -- Cape Town.
by 
 Dibb, Sally, 1963-
Format: 
Books
Publication Date 
 2012
Excerpt: 
 -- An overview of marketing communications -- Advertising, public relations and sponsorship -- Sales
by 
 Ioannou, Sophia.
Format: 
Manuscript
Publication Date 
 2012
Excerpt: 
The legal limit : exploring the alcohol advertising ban in South Africa and its potential impact on
by 
 Kambule, Simosa Lebogang.
Format: 
Manuscript
Publication Date 
 2012
Excerpt: 
Stereotypes (Social psychology) in advertising -- South Africa.
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