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301. 
Cover image for MadScam : kick-ass advertising without the Madison Avenue price tag
by 
Parker, George, 1937-
Format: 
Books
Publication Date 
2007
Excerpt: 
MadScam : kick-ass advertising without the Madison Avenue price tag / Parker, George, 1937-
Available: Copies:
by 
Maggs, Jeremy.
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
The annual 2007 : advertising, media, marketing and branding / Maggs, Jeremy.
Available: Copies:
by 
James, Christopher.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Consumer generated media : blogging and its effect on advertising and consumer behaviour in South
Available: Copies:
by 
Brivik, L. H.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Does advertising influence purchase behaviour of consumers when it comes to hair colouring products? /
Available: Copies:
305. 
Cover image for Advertising campaign strategy : a guide to marketing communication plans
by 
Parente, Donald.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
Available: Copies:
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
Available: Copies:
by 
Alter, Gidon Hillel.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
An investigation into the lack of targeted online advertising to lower income markets in South
Available: Copies:
308. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
309. 
Cover image for The golden age of advertising : the 60s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising : the 60s / Heimann, Jim, 1948-
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310. 
Cover image for The golden age of advertising-- the 50s
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
The golden age of advertising-- the 50s / Heimann, Jim, 1948-
Available: Copies:
311. 
Cover image for Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by 
Helgert, Joseph P.
Format: 
Books
Publication Date 
2005
Excerpt: 
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United
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312. 
Cover image for Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and business communication
by 
Marsh, Charles, 1955-
Format: 
Books
Publication Date 
2005
Excerpt: 
Strategic writing : multimedia writing for public relations, advertising, sales and marketing, and
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