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1. 
Cover image for Advertising and the mind of the consumer : what works, what doesn't and why
Advertising and the mind of the consumer : what works, what doesn't and why
Advertising and the mind of the consumer : what works, what doesn't and why
by 
Sutherland, Max.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
Advertising and the mind of the consumer : what works, what doesn't and why / Sutherland, Max.
Available: Copies:
2. 
Cover image for 11 steps to brand heaven : the ultimate guide to buying an advertising campaign
11 steps to brand heaven : the ultimate guide to buying an advertising campaign
by 
Weinreich, Len.
Format: 
Books
Publication Date 
1999
Excerpt: 
11 steps to brand heaven : the ultimate guide to buying an advertising campaign / Weinreich, Len.
Available: Copies:
3. 
Cover image for Cutting edge advertising : how to create the world's best print for brands in the 21st century
Cutting edge advertising : how to create the world's best print for brands in the 21st century
by 
Aitchison, Jim.
Format: 
Books
Publication Date 
1999
Excerpt: 
Cutting edge advertising : how to create the world's best print for brands in the 21st century /
Available: Copies:
4. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Truth, lies, and advertising : the art of account planning / Steel, Jon.
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5. 
Cover image for Visual persuasion : the role of images in advertising
Visual persuasion : the role of images in advertising
by 
Messaris, Paul.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540105&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0655/96025184-d.html
Format: 
Books
Publication Date 
1997
Excerpt: 
Visual persuasion : the role of images in advertising / Messaris, Paul.
Available: Copies:
6. 
Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications
Advertising, promotion, and supplemental aspects of integrated marketing communications
by 
Shimp, Terence A.
Inhaltsverzeichnis
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising, promotion, and supplemental aspects of integrated marketing communications / Shimp
Available: Copies:
7. 
Cover image for Advertising illustration : step by step techniques : a unique guide from the masters
Advertising illustration : step by step techniques : a unique guide from the masters
by 
Bossert, Jill.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising illustration : step by step techniques : a unique guide from the masters / Bossert
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8. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1997
Excerpt: 
The South African advertising book : make the other half work too / Sinclair, Roger.
Available: Copies:
10. 
Cover image for The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
The South African advertising book : make the other half work too
by 
Sinclair, Roger.
Format: 
Books
Publication Date 
1993
Excerpt: 
The South African advertising book : make the other half work too / Sinclair, Roger.
Available: Copies:
11. 
Cover image for How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
by 
Lewis, Herschell Gordon, 1926-2016.
Format: 
Books
Publication Date 
1990
Excerpt: 
How to make your advertising twice as effective at half the cost / Lewis, Herschell Gordon, 1926
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12. 
Cover image for Communication in the Third World : seizing advertising opportunities in the 1990s
Communication in the Third World : seizing advertising opportunities in the 1990s
by 
Green, Nick.
Format: 
Books
Publication Date 
1990
Excerpt: 
Communication in the Third World : seizing advertising opportunities in the 1990s / Green, Nick.
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