-- Advertising -- Bundling -- Durable goods -- Auctions -- The product life cycle.

Why emotions matter -- Branding -- Offer design, packaging and usability -- Advertising -- Sales

Fu, Hairong Li and Steven S. Wildman -- Advertising media strategies in the film industry / Caroline

-- Additional challenges presented by Web resources -- Weblogs and wikis: social media content -- Advertising

illness, and counselling `wills' -- 8.8.Out of hours arrangements -- 8.9.Advertising, marketing and

Advertising -- Case studies.

help us understand the way marketing and advertising shape our behavior as consumers and the way we use

Affinity Advertising & Publishing

environment, science and nature in a range of media, including film and advertising media. It shows how this

; Editorial design ; Game design ; Advertising ; Information design.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

-- The marketing communications mix -- Advertising strategy -- Advertising creativity -- Media concepts