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37. 
Cover image for Lovemarks : the future beyond brands
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
38. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic
Available: Copies:
39. 
Cover image for Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Epica. Book 17, Europe's best advertisting / Rawlins, Andrew. editor.
Available: Copies:
40. 
Cover image for 20s : all-American ads
by 
Heimann, Jim, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising -- United States -- History -- 20th century.
Available: Copies:
41. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion
Available: Copies:
42. 
Cover image for Managing e-commerce
by 
Botha, J. A. R. (Johan Abraham Reinart), 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
Internet advertising.
Available: Copies:
43. 
Cover image for The commercialisation of sport
by 
Slack, Trevor, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
commercialisation : sport advertising cultural resistance in Aotearoa/New Zealand / Steven J. Jackson, Andrew
Available: Copies:
44. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
relations -- Crisis management -- Sponsorship -- Corporate image, identity and advertising -- Public
Available: Copies:
45. 
Cover image for Dictionary of marketing communications
by 
Govoni, Norman A. P.
Format: 
Books
Publication Date 
2004
Excerpt: 
concepts in the promotion aspect of marketing with coverage of advertising, sales promotion, public
Available: Copies:
46. 
Cover image for Culture and positioning as determinants of strategy : personality and the business organization
by 
Ellson, Tony, 1953-
Format: 
Books
Publication Date 
2004
Excerpt: 
sometimes sought through promotion, advertising and communications plans."--BOOK JACKET.
Available: Copies:
47. 
Cover image for Consuming kids : the hostile takeover of childhood
by 
Linn, Susan E.
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising and children -- United States.
Available: Copies:
48. 
Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Format: 
Books
Publication Date 
2004
Excerpt: 
, Pocketbook Power is a must-read for advertising and marketing professionals who are determined to reach the
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