1049 Results Found
000000000000IIE
1.
by
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol051/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol056/2001036552.html
Publisher description http://catdir.loc.gov/catdir/description/hol052/2001036552.html
Format:
Books
Publication Date
2001
Excerpt:
advertising -- Brand identity and the law -- A look ahead: e-biz in the new millennium.
2.
by
Skinner, C. J.
Format:
Books
Publication Date
2001
Excerpt:
and research. Ch. 5. Public relations and marketing. Ch. 6. Public relations and advertising. Ch. 7
3.
by
Kerin, Roger A.
Format:
Books
Publication Date
2001
Excerpt:
Corporation: National Television Advertising Campaign / Roger A. Kerin -- Price Waterhouse / Roger A. Kerin
4.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
5.
by
Godfrey, Sheila.
Publisher description http://www.loc.gov/catdir/description/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Table of contents http://www.loc.gov/catdir/toc/els031/2001025554.html
Format:
Books
Publication Date
2001
Excerpt:
equipment -- 23. Advertising and public relations -- 24. Professional ethics -- 25. Case histories.
6.
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/samples/simon031/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/99089668-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/99089668.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/99089668.html
Format:
Books
Publication Date
2000
Excerpt:
spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike
7.
by
Strydom, J. W. (Johan Wilhelm), 1952-
Format:
Books
Publication Date
2000
Excerpt:
communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning
8.
by
Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format:
Books
Publication Date
2000
Excerpt:
advertising, marketing, publicity, and research. Case studies of successful brands that are now household
9.
by
Miller, Anistatia R., 1952-
Format:
Books
Publication Date
2000
Excerpt:
information on how the use of certain symbols will influence public response to advertising campaigns, annual
by
Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format:
Books
Publication Date
2000
Excerpt:
Advertising -- Brand name products.
11.
by
Atkin, Charles K.
Format:
Books
Publication Date
2000
Excerpt:
Advocacy advertising.
12.
by
Mau, Bruce.
Format:
Books
Publication Date
2000
Excerpt:
-- How to get ahead of advertising -- Pearl River delta -- An immodest proposal -- Questionnaire
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