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1. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
Table 3.2 Why not view profitability by customer? -- Table 4.1 Retention analysis Table 4.2 Calculating
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2. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
Analysis -- External Analysis -- The Scope of Customer Analysis -- Segmentation -- Customer Motivations
Available: Copies:
3. 
Cover image for Tropical architecture : sustainable and humane building in Africa, Latin America, and South-East Asia
by 
Lauber, Wolfgang, Prof.
Format: 
Books
Publication Date 
2005
Excerpt: 
-day building in the tropics -- Analysis of traditional architecture in the tropics -- Fundamentals of
Available: Copies:
4. 
Cover image for Fundamental accounting
by 
Flynn, David.
Format: 
Books
Publication Date 
2005
Excerpt: 
entities -- Financial analysis and strategy.
Available: Copies:
5. 
Cover image for Theories of human communication
by 
Littlejohn, Stephen W.
Format: 
Books
Publication Date 
2005
Excerpt: 
cybernetic tradition -- Bona fide group theory -- Input-process-output model -- Fisher's interaction analysis
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by 
Hoffman, K. Douglas.
Format: 
Books
Publication Date 
2005
Excerpt: 
environment, market analysis, product strategy, distribution strategy, and the integration of marketing
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7. 
Cover image for Financial management : theory and practice
by 
Brigham, Eugene F., 1930-
Format: 
Books
Publication Date 
2005
Excerpt: 
Flows -- Cash Flow Estimation and Risk Analysis -- Real Options -- Analysis of Financial Statements
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8. 
Cover image for Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-product businesses: building sustainable competitive advantages -- Strategic analysis and choice in the multibusiness
Available: Copies:
9. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
segmentation and customer relationship marketing -- Competitor analysis and sources of advantage -- Product
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10. 
Cover image for Barbarians, gentlemen, and players : a sociological study of the development of rugby football
by 
Dunning, Eric.
Format: 
Books
Publication Date 
2005
Excerpt: 
afterword, Dunning and Sheard now provide a sociological analysis of the major developments that have taken
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11. 
Cover image for Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
2005
Excerpt: 
strategy -- 2. A framework for consumer analysis -- Sect. 2. Affect and cognition and marketing strategy
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12. 
Cover image for Violence and belonging : the quest for identity in post-colonial Africa
by 
Broch-Due, Vigdis.
Format: 
Books
Publication Date 
2005
Excerpt: 
/ Astrid Blystad -- "Food itself is fighting with us," a comparative analysis of the impact of Sudan
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