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1. 
Cover image for Data mining techniques : for marketing, sales, and customer support
Data mining techniques : for marketing, sales, and customer support
by 
Berry, Michael J. A.
Format: 
Books
Publication Date 
1997
Excerpt: 
powerful techniques - cluster detection, memory-based reasoning, market basket analysis, genetic algorithms
Available: Copies:
2. 
Cover image for Human sexuality
Human sexuality
by 
Primoratz, Igor.
Format: 
Books
Publication Date 
1997
Excerpt: 
Philosophical Analysis / Keith Burgess-Jackson. 25. Date Rape: A Feminist Analysis / Lois Pineau.
Available: Copies:
3. 
Cover image for Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
Managing packaged tourism : relationships, responsibilities and service quality in the inclusive holiday industry
by 
Laws, Eric, 1945-
Format: 
Books
Publication Date 
1997
Excerpt: 
supplying tourism services -- Other destination effects -- A stakeholder analysis of the inclusive holiday
Available: Copies:
4. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
, inferential statistics, advertising content analysis, perceptual mapping, advertising spending analysis
Available: Copies:
5. 
Cover image for Speechmaking : rhetorical competence in a postmodern world
Speechmaking : rhetorical competence in a postmodern world
by 
Sproule, J. Michael, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96083189.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96083189.html
Format: 
Books
Publication Date 
1997
Excerpt: 
of speechmaking -- Purpose -- Audience analysis -- Investigating the subject -- Speech materials
Available: Copies:
6. 
Cover image for Competitive intelligence : how to gather, analyze, and use information to move your business to the top
Competitive intelligence : how to gather, analyze, and use information to move your business to the top
by 
Kahaner, Larry.
Format: 
Books
Publication Date 
1997
Excerpt: 
intelligence cycle ; Planning and direction ; Collection ; Analysis ; Dissemination ; Mergers and acquisitions
Available: Copies:
7. 
Cover image for A preface to marketing management
A preface to marketing management
A preface to marketing management
by 
Peter, J. Paul.
Format: 
Books
Publication Date 
1997
Excerpt: 
Analysis for Marketing Decisions -- Section IV. Developing Marketing Plans -- Section V. Secondary Data
Available: Copies:
8. 
Cover image for International marketing strategy : contemporary readings
International marketing strategy : contemporary readings
by 
Doole, Isobel.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007585715&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1997
Excerpt: 
-part framework on market analysis, strategy development, implementation issues and international marketing
Available: Copies:
9. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format: 
Books
Publication Date 
1997
Excerpt: 
. Merchandising. Ch. 17. Publicity. Ch. 18. Marketing Budget, Payback Analysis, and Marketing Calendar -- pt. 3
Available: Copies:
10. 
Cover image for Global information and world communication : new frontiers in international relations
Global information and world communication : new frontiers in international relations
by 
Mowlana, Hamid, 1937-
Format: 
Books
Publication Date 
1997
Excerpt: 
information: a framework of analysis -- News and views: designing the world's symbolic environment
Available: Copies:
11. 
Cover image for Corporate strategy : resources and the scope of the firm
Corporate strategy : resources and the scope of the firm
by 
Collis, David J.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/95036380.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1208/95036380-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh022/95036380.html
Format: 
Books
Publication Date 
1997
Excerpt: 
-- Ch. 2. Resources and Rents -- Appendix B. Business Strategy and Industry Analysis -- Ch. 3. Scale and
Available: Copies:
12. 
Cover image for Psychological testing
Psychological testing
by 
Anastasi, Anne, 1908-2001.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3618572
Format: 
Books
Publication Date 
1997
Excerpt: 
interpretation -- Item analysis -- Individual tests -- Tests for special populations -- Group testing -- Nature
Available: Copies:
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