The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

An introduction to R for spatial analysis & mapping

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Creating shared value and brand sustainability : a South African advertising industry analysis

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Town

An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaign