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1. 
Cover image for Integrated brand marketing and measuring returns
Integrated brand marketing and measuring returns
by 
Kitchen, Philip J.
Format: 
Books
Publication Date 
2010
Excerpt: 
audiences, and know through campaign research and evaluation, how the component parts of integrated brand
Available: Copies:
2. 
Cover image for Creativity in public relations
Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
) -- Chapter 7: Creativity -- The Consultation Tool -- Identify Different Audiences to Be Consulted -- Engage
Available: Copies:
3. 
Cover image for Doing qualitative research : a practical handbook
Doing qualitative research : a practical handbook
by 
Silverman, David, 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
oral examination -- Getting published -- Audiences -- Finding a job.
Available: Copies:
4. 
Cover image for International media communication in a global age
International media communication in a global age
by 
Golan, Guy J.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Fractured images: disability advertising effects on Filipino audiences / Zeny Sarabia-Panol -- Concentration
Available: Copies:
5. 
Cover image for McQuail's Mass communication theory
McQuail's Mass communication theory
by 
McQuail, Denis.
Format: 
Books
Publication Date 
2010
Excerpt: 
Audience Theory and Research Traditions Audience Formation and Experience PART SEVEN: EFFECTS Processes and
Available: Copies:
6. 
Cover image for Entrepreneurial small business
Entrepreneurial small business
by 
Katz, Jerome A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0803/2007041502-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store -- Business Plans: Seeing Audiences and Your
Available: Copies:
7. 
Cover image for Children, adolescents, and the media
Children, adolescents, and the media
by 
Strasburger, Victor C., 1949-
Format: 
Books
Publication Date 
2009
Excerpt: 
Introduction / Dorothy G. Singer -- Children and adolescents : unique audiences -- Advertising
Available: Copies:
8. 
Cover image for Audience-citizens : the media, public knowledge and interpretive practice
Audience-citizens : the media, public knowledge and interpretive practice
by 
Harindranath, Ramaswami, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
Audience-citizens : the media, public knowledge and interpretive practice / Harindranath, Ramaswami
Available: Copies:
9. 
Cover image for Performing leadership
Performing leadership
by 
Peck, Edward, 1959-
Format: 
Books
Publication Date 
2009
Excerpt: 
dimensions of enactment, narrative and audience, focusing throughout on the ways in which managers can apply
Available: Copies:
10. 
Cover image for Journalism and citizenship : new agendas in communication
Journalism and citizenship : new agendas in communication
by 
Papacharissi, Zizi.
Format: 
Books
Publication Date 
2009
Excerpt: 
's evolution in the era of the active audience. Journalism, citizenship, and digital culture / Mark Deuze
Available: Copies:
11. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
research design and interpreting research data -- Research of advertising, mass-media audiences and mass
Available: Copies:
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