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1. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
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3. 
Cover image for What business really wants from IT : a collaborative guide for business directors and CIOs
by 
White, Terry, 1956-
Format: 
Books
Publication Date 
2004
Excerpt: 
What business really wants from IT : a collaborative guide for business directors and CIOs / White
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4. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
Electronic commerce -- Management.
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by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Basic mathematics : a revision primer for management students : building confidence in analytical
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6. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
Management of information technology / Frenzel, Carroll W.
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by 
Lewicki, Roy J.
Format: 
Books
Publication Date 
2004
Excerpt: 
Negotiation in business.
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8. 
Cover image for Global business today
by 
Hill, Charles W. L.
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
International business enterprises -- Management.
Available: Copies:
9. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
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by 
Fry, Fred L.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business : an integrative approach / Fry, Fred L.
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12. 
Cover image for The extended enterprise : gaining competitive advantage through collaborative supply chains
by 
Davis, Edward W. (Edward Wilson), 1935-
Format: 
Books
Publication Date 
2004
Excerpt: 
Business logistics -- Management.
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