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1.

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social media

by

Sineke, Natalie.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

2.

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africa

by

Harries, V.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

3.

Cover image for Banks and their physical space : how design can enhance traditional banking brands

Banks and their physical space : how design can enhance traditional banking brands

Banks and their physical space : how design can enhance traditional banking brands

by

Johnson, T.

Format:

Manuscript

Publication Date

2015

Excerpt:

Banks and their physical space : how design can enhance traditional banking brands / Johnson, T.

Available: Copies:

4.

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

by

Motloutsi, Tshianeo.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

5.

Cover image for Marketing Madiba

Marketing Madiba

Marketing Madiba

by

Czuba, Nadia.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing)

Available: Copies:

6.

Cover image for The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and branding

by

Rantso, Kananelo.

Format:

Manuscript

Publication Date

2015

Excerpt:

labelling and branding / Rantso, Kananelo.

Available: Copies:

7.

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002

by

Nhlapo, Kwandisiwe.

Format:

Manuscript

Publication Date

2015

Excerpt:

Branding (Marketing) -- South Africa.

Available: Copies:

8.

Brand media strategy : integrated communications planning in the digital era

by

Young, Antony, 1964-

Format:

Books

Publication Date

2014

Excerpt:

Branding (Marketing)

Available: Copies:

9.

You branding : reinventing your personal identity as a successful brand

by

Cijo, Mark, author.

Format:

Books

Publication Date

2014

Excerpt:

Branding (Marketing)

Available: Copies:

10.

Cover image for Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

Selfies : an opportunity for personal branding through immediate visual communication on Facebook

by

Leventis, Katherine.

Format:

Computer file

Publication Date

2014

Excerpt:

Branding (Marketing)

Available: Copies:

11.

Cover image for Fashion Branding and Consumer Behaviors : Scientific Models

Fashion Branding and Consumer Behaviors : Scientific Models

by

Choi, Tsan-Ming, editor.

EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739

Format:

Books

Publication Date

2014

Excerpt:

Branding (Marketing)

Available: Copies:

12.

Cover image for The social employee : how great companies make social media work

The social employee : how great companies make social media work

by

Burgess, Cheryl.

Format:

Books

Publication Date

2014

Excerpt:

Branding (Marketing)

Available: Copies:

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Author

Independent Institute of Education. Vega School of Brand Leadership.

(13)

(7)

(5)

(5)

Duncan, Tom (Thomas R.)

(4)

Beverland, Michael, author.

(3)

(3)

(3)

(3)

Pritchard, Annette.

(3)

Aaker, David A.

(2)

Affinity Advertising and Publishing.

(2)

Atkin, Douglas.

(2)

Behrer, Mattias.

(2)

Bhargava, Rohit.

(2)

(2)

Copulsky, Jonathan R.

(2)

Cunningham, Nicole author.

(2)

(2)

Goddard, Simon.

(2)

Holt, Douglas B.

(2)

(2)

Independent Institute of Education. Vega School.

(2)

Lenderman, Max.

(2)

Lindström, Martin, 1970-

(2)

(2)

Roberts, Kevin, 1949-

(2)

Sadler, Eamonn.

(2)

Schmitt, Bernd.

(2)

Taylor, David, 1964-

(2)

Walker, Rob, 1968-

(2)

Wheeler, Alina.

(2)

Young, Antony, 1964-

(2)

Adamson, Allen P.

(1)

Ahluwalia, Rohini, 1966-

(1)

American Institute of Graphic Arts.

(1)

American Marketing Association.

(1)

(1)

Appau, Samuelson, editor.

(1)

Arruda, William, 1961- author.

(1)

Arvidsson, Adam.

(1)

(1)

Ashworth, G. J. (Gregory John)

(1)

Atak, Mike, writer of introductory material.

(1)

(1)

Balmer, John M. T.

(1)

Baptiste, Annie.

(1)

Baskin, Jonathan Salem.

(1)

Bedbury, Scott.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Bertwistle , Gary.

(1)

Beverland, Michael.

(1)

(1)

Bjerre, Mogens, 1959-

(1)

Bloomstein, Margot.

(1)

Brannan, Matthew J.

(1)

Bruce, Duncan, 1951-

(1)

Buckingham, Ian P., 1967-

(1)

Budtz, Christian.

(1)

Bueno, Bolivar J.

(1)

Bukasa, Patrick.

(1)

Burgess, Cheryl.

(1)

Burgess, Mark, 1949-

(1)

(1)

Campelo, Adriana, editor.

(1)

Campos, Cristian.

(1)

Cankurtaran, Pinar, author.

(1)

Chan-Olmsted, Sylvia M.

(1)

Chernev, Alexander, author

(1)

Chevalier, Michel, 1943-

(1)

Chohan, Humaira.

(1)

Choi, Tsan-Ming, editor.

(1)

Cijo, Mark, author.

(1)

(1)

Colville, Sarah.

(1)

Crawford, Tad, 1946-

(1)

(1)

Dahlén, Micael.

(1)

Dall'Olmo Riley, Francesca.

(1)

(1)

De Chernatony, L. (Leslie)

(1)

De Klerk, Linda.

(1)

De Mesa, Alycia.

(1)

(1)

Desgrippes, Joël.

(1)

(1)

Dhladhla, Sifiso.

(1)

Dickinson, Michael.

(1)

Dippenaar, Jana.

(1)

(1)

(1)

Du Toit, Michael, editor.

(1)

Dube, Themebelihle Cherly.

(1)

(1)

Duncan, Tom (Thomas R.). IMC.

(1)

(1)

Erdis, Cindy, editor.

(1)

Eshuis, Jasper.

(1)

Eslinger, Tom, author.

(1)

Fenichell, Stephen.

(1)

(1)

Fioroni, Michele.

(1)

Fisher-Buttinger, Claudia.

(1)

(1)

Frankel, Susan.

(1)

Freeland, John G.

(1)

(1)

Gcaba, Nomdumiso.

(1)

Gerstman, Richard.

(1)

Gerzema, John, 1961-

(1)

Gilmore, Fiona.

(1)

Goodson, Scott.

(1)

Grant, John, 1964-

(1)

Graphic Artists Guild (U.S.)

(1)

Gregory, James R.

(1)

(1)

Grinten, Jaap van der.

(1)

(1)

Hanlon, Patrick.

(1)

Hanover, Dan, 1973- author.

(1)

(1)

Harvard Business School Publishing Corporation.

(1)

Harvey, David, 1945-

(1)

Hatch, Mary Jo.

(1)

(1)

(1)

(1)

(1)

Houston, Michael J.

(1)

(1)

Independent Institute of Education. Vega School

(1)

(1)

Joachimsthaler, Erich, 1956-

(1)

Johnson, Catherine.

(1)

(1)

Joseph, Ugesh Anthony, author.

(1)

Kall, Jacek VerfasserIn.

(1)

Kaputa, Catherine, 1948-

(1)

Karaosmanoglu, Elif.

(1)

Kavaratzis, Mihalis.

(1)

Kellogg School of Management.

(1)

Keown, Lisa Robyn.

(1)

(1)

(1)

Kiddon, Joan, 1949-

(1)

King-Gordon, Stacey.

(1)

Kitchen, Philip J.

(1)

Klein, Naomi, 1970-

(1)

Klijn, Erik-Hans.

(1)

Knapp, Duane E.

(1)

Knudtzen, Charlotte F.

(1)

Kolb, Bonita M.

(1)

Kotler, Philip, author.

(1)

Koutsoudis, Natalie.

(1)

(1)

Kritizinger, Jake.

(1)

(1)

Kumar, Nirmalya.

(1)

(1)

Landa, Robin, author.

(1)

(1)

Lange, Fredrik.

(1)

Lavender, Jonathan.

(1)

Leahy, Rose. Fenton, Pio. Barry, Holly

(1)

Lebar, Ed, 1943-

(1)

Leventis, Katherine.

(1)

Levinson, Jay Conrad.

(1)

Libury, Steven.

(1)

(1)

Lindemann, Jan.

(1)

(1)

(1)

Loken, Barbara.

(1)

(1)

Madiba, Mfundo.

(1)

Mainwaring, Simon, 1967-

(1)

Makhuza, Ponatshego.

(1)

Malden, Aubrey.

(1)

Malinzi, Agnes.

(1)

(1)

(1)

Mark, Margaret.

(1)

Martinez Onaindia, Carlos.

(1)

Maskey, Bhawana.

(1)

Mathieson, Rick.

(1)

Matlare, Itumeleng.

(1)

Matubatuba, Tumisang.

(1)

Maughan, Esther.

(1)

(1)

Mazzalovo, Gerald.

(1)

McDonald, Malcolm.

(1)

Mckend, Robert.

(1)

(1)

Meyers, Herbert M.

(1)

Middleton, Simon.

(1)

Miletsky, Jason I.

(1)

Miller, Jon, 1971-

(1)

Mjali, Sinqobile.

(1)

(1)

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(197)

(65)

(13)

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(4)

(1)

Item Category 1

Developer Books

Non-Fiction Books

Prescribed Books

Recommended Books

Reference Books

Theses/Dissertations

Material Type

Audio-visual Material

Prescribed books

Recommended Books

Reference Books

Theses/Dissertations

Language

(280)

Library

RC Braamfontein

RC Pretoria CBD

VC Durban North

VC Nelson Mandela Bay

VC Pietermaritzburg

Shelf Location

On-Shelf Faculty Commerce (IIE CAT only)

On-Shelf Faculty Humanities (IIE CAT only)

On-Shelf Lecturer

On-Shelf Student

Reference Material

Standard shelving location

Store Room/Cupboard

Publication Date

Subject

Branding (Marketing)

(210)

Brand name products.

(52)

(28)

Brand name products -- Management.

(27)

Branding (Marketing) -- South Africa.

(22)

Internet marketing.

(21)

Product management.

(16)

Advertising -- Brand name products.

(13)

(13)

Communication in marketing.

(12)

(12)

Consumer behavior.

(10)

Marketing research.

(10)

Success in business.

(8)

Advertising -- South Africa.

(7)

(7)

Marketing -- South Africa.

(7)

Mass media -- South Africa.

(7)

(7)

Brand name products -- Case studies.

(6)

Brand name products -- Marketing -- Management.

(6)

Brand name products -- Marketing.

(6)

Corporate image.

(6)

Customer relations.

(6)

(6)

Trademarks -- Design.

(6)

Brand name products -- Forecasting.

(5)

Brand name products -- South Africa.

(5)

Branding (Marketing) -- Case studies.

(5)

(5)

Branding (Marketing) -- Management.

(4)

Branding (Marketing) -- United States.

(4)

Commercial art.

(4)

Consumers -- Research.

(4)

Consumers' preferences -- South Africa.

(4)

Fashion merchandising.

(4)

Marketing -- Management.

(4)

Produits de marque -- Commercialisation.

(4)

(4)

Target marketing.

(4)

Advertising -- Awards -- South Africa.

(3)

(3)

Brand name products -- Planning.

(3)

Branding (Marketing) -- Awards -- South Africa.

(3)

Branding (Marketing) -- South Africa -- Durban.

(3)

Business names.

(3)

Consumers' preferences.

(3)

Customer loyalty.

(3)

(3)

(3)

Marketing research -- South Africa.

(3)

(3)

New products -- Management.

(3)

Place marketing.

(3)

Social media -- Economic aspects.

(3)

Tourism -- Marketing.

(3)

(3)

Web sites -- Design.

(3)

Young consumers.

(3)

Advertising -- Brand name products -- South Africa.

(2)

Advertising -- Fashion.

(2)

Advertising -- Tourism.

(2)

Authenticity (Philosophy)

(2)

Brand name products -- Developing countries.

(2)

Brand name products -- United States.

(2)

Brand name products -- Valuation -- Management.

(2)

Brand name products -- Valuation.

(2)

Branding (Marketing) -- Developing countries.

(2)

Branding (Marketing) -- Social aspects.

(2)

Career development.

(2)

Consommateurs -- Comportement.

(2)

Creative ability in business.

(2)

Customer relations -- Management.

(2)

Direct marketing.

(2)

Electronic commerce.

(2)

(2)

(2)

Identity (Psychology)

(2)

(2)

(2)

(2)

Marketing -- Decision making.

(2)

Marketing -- Psychological aspects.

(2)

Marketing channels.

(2)

Marknadsföring.

(2)

Merken (commercie)

(2)

Natural foods -- Marketing.

(2)

Popular culture.

(2)

Produit de marque.

(2)

Produits de marque.

(2)

Relationship marketing.

(2)

Small business marketing.

(2)

Social responsibility of business.

(2)

Success in business -- South Africa.

(2)

(2)

Young adult consumers.

(2)

Added Value (Firm)

(1)

Advertising -- Banks and banking -- South Africa.

(1)

Advertising as Topic.

(1)

Advertising campaigns -- History.

(1)

Advertising campaigns.

(1)

Advertising media planning.

(1)

Aircraft industry.

(1)

(1)

Art museums -- South Africa -- Marketing.

(1)

Art publicitaire -- États-Unis -- Gestion.

(1)

Arts graphiques -- États-Unis -- Gestion.

(1)

(1)

Aufsatzsammlung.

(1)

BUSINESS & ECONOMICS / Advertising & Promotion.

(1)

Bags -- Design.

(1)

Banding (Marketing)

(1)

Bank marketing.

(1)

(1)

Brand building -- Research -- South Africa

(1)

Brand choice -- Psychological aspects.

(1)

Brand consumer behaviour -- Research

(1)

Brand name products -- Computer network resources.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Germany.

(1)

Brand name products -- Psychological aspects.

(1)

Brand name products -- Public opinion.

(1)

Brand name products -- Social aspects -- United States.

(1)

Brand name products -- Social aspects.

(1)

Brand name products -- South Africa -- History.

(1)

Brand name products -- South Africa -- Management.

(1)

Brand sensory marketing -- Research

(1)

Branding (Marketing) -- Africa.

(1)

Branding (Marketing) -- Congresses.

(1)

Branding (Marketing) -- Germany.

(1)

Branding (Marketing) -- Great Britain.

(1)

Branding (Marketing) -- History.

(1)

Branding (Marketing) -- Lesotho.

(1)

Branding (Marketing) -- Psychological aspects.

(1)

Branding (Marketing) -- South Africa -- History.

(1)

Branding (Marketing) -- South Africa -- Popular works.

(1)

Branding (Marketing) -- South Africa)

(1)

Branding (Marketing) -- Zimbabwe.

(1)

Branding (Marketing) Case studies

(1)

Broadcasting -- Management.

(1)

Business names -- Law and legislation -- South Africa -- Popular works.

(1)

Business names -- Law and legislation.

(1)

Business networks.

(1)

(1)

(1)

(1)

Choice Behavior.

(1)

Church marketing -- United States.

(1)

(1)

City promotion.

(1)

Clothing trade.

(1)

Commerce mobile.

(1)

Commercial art -- History.

(1)

Commercial art -- Marketing.

(1)

Commercial art -- Psychological aspects.

(1)

Commercial art -- United States -- Marketing.

(1)

(1)

Communication in marketing -- South Africa.

(1)

Communication in organizations -- Congresses.

(1)

Consommateurs -- Fidélité

(1)

Consommateurs -- Préférences.

(1)

Consumentengedrag.

(1)

Consumer Participation.

(1)

Consumer behavior -- Psychological aspects.

(1)

Consumer behavior -- South Africa -- Durban.

(1)

Consumer behavior -- South Africa.

(1)

Consumers -- Psychology.

(1)

Consumers -- Research -- South Africa.

(1)

Corporate culture -- Congresses.

(1)

Corporate culture.

(1)

Corporate image

(1)

Corporate image -- Case studies.

(1)

Corporate image -- Congresses.

(1)

Corporate image Case studies

(1)

Corporations -- Growth.

(1)

Corporations -- South Africa.

(1)

DESIGN -- Clip Art.

(1)

DESIGN -- Graphic Arts -- Branding & Logo Design.

(1)

DESIGN -- Graphic Arts -- Commercial & Corporate.

(1)

DESIGN -- Graphic Arts -- General.

(1)

DESIGN -- Graphic Arts -- Illustration.

(1)

Desgrippes Gobé.

(1)

Digital storytelling.

(1)

Draadloze communicatie.

(1)

Durban (South Africa)

(1)

(1)

Education -- Marketing.

(1)

Electronic commerce -- South Africa.

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Employee motivation.

(1)

Entrepreneurship.

(1)

Export marketing -- Social aspects.

(1)

Fehlentscheidung.

(1)

Fidélité à une marque.

(1)

Football teams -- South Africa.

(1)

Fremdenverkehrsgebiet.

(1)

Gebrauchsgraphik

(1)

Generationskonflikter.

(1)

Germany -- Commerce.

(1)

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