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2. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
-specific context. Students will learn how to build a sport marketing plan, study the behaviors of sport consumers
Available: Copies:
3. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer Behavior / Public Relations in the Sport Industry / Finance, Economics, and Budgeting in the Sport
Available: Copies:
4. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
5. 
Cover image for It's not just PR : public relations in society
by 
Coombs, W. Timothy.
Format: 
Books
Publication Date 
2007
Excerpt: 
: retail and health care -- Shaping public behavior -- Keep America beautiful -- Online sexual exploitation
Available: Copies:
6. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behavior -- Analyzing the marketplace -- Defining strategic approaches -- Developing the creative brief
Available: Copies:
7. 
Cover image for Psychology in the work context
by 
Bergh, Ziel C.
Format: 
Books
Publication Date 
2006
Excerpt: 
Organizational behavior.
Available: Copies:
8. 
Cover image for Ethics in media communications : cases and controversies
by 
Day, Louis A.
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Conflicts of interest -- Economic pressures and social responsibility -- The media and antisocial behavior
Available: Copies:
9. 
Cover image for The Zahir
by 
Coelho, Paulo.
Format: 
Books
Publication Date 
2006
Excerpt: 
Compulsive behavior -- Fiction.
Available: Copies:
11. 
Cover image for The culture code : an ingenious way to understand why people around the world buy and live as they do
by 
Rapaille, Clotaire.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Psychological aspects.
Available: Copies:
by 
Marais, Eugène Nielen, 1872-1936.
Format: 
Books
Publication Date 
2006
Excerpt: 
Termites -- Behavior.
Available: Copies:
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