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133. 
Cover image for International entrepreneurship : starting, developing, and managing a global venture
by 
Hisrich, Robert D., author.
Format: 
Books
Publication Date 
2016
Excerpt: 
International business enterprises -- Case studies.
Available: Copies:
134. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services
Available: Copies:
by 
Wiid, J. A. author.
Format: 
Books
Publication Date 
2016
Excerpt: 
business -- 15. Leveraging the business -- 16. Selecting the strategies for the way forward -- 17. Strategy
Available: Copies:
136. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
strategy to life with more dynamic visuals and graphic examples than ever before. Today's most contemporary
Available: Copies:
137. 
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
-to-earth approach, and real-world business examples. Several new chapters have been added to the fourth edition
Available: Copies:
138. 
Cover image for Information technology for management : digital strategies for insight, action, and sustainable performance
by 
Turban, Efraim, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Digital technology trends transforming how business is done. Doing business in digital times
Available: Copies:
139. 
Cover image for Marketing management
by 
Marshall, Greg W.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Understand business-to-consumer markets -- Understand business-to-business markets -- Segmentation, target
Available: Copies:
140. 
Cover image for International management : culture, strategy, and behavior
by 
Luthans, Fred.
Format: 
Books
Publication Date 
2015
Excerpt: 
International management : culture, strategy, and behavior / Luthans, Fred.
Available: Copies:
141. 
Cover image for International business : competing in the global marketplace
by 
Hill, Charles W. L., author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L., author.
Available: Copies:
142. 
Cover image for Marketing with social media : 10 easy steps to success for business
by 
Coles, Linda author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Marketing with social media : 10 easy steps to success for business / Coles, Linda author.
Available: Copies:
143. 
Cover image for Principles of economics
by 
Gans, Joshua, 1968- author.
Format: 
Books
Publication Date 
2015 2014
Excerpt: 
. The costs of production -- 14. Firms in competitive markets -- 15. Monopoly -- 16. Business strategy
Available: Copies:
144. 
Cover image for Business and the greater good : rethinking business ethics in an age of crisis
by 
Ims, Knut Johannessen, 1951- editor.
Format: 
Books
Publication Date 
2015
Excerpt: 
Business and the greater good : rethinking business ethics in an age of crisis / Ims, Knut
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