book offers a field-tested view of how branding decisions happen in the context of business strategy

Business ethics / Rossouw, Deon.

The small business online marketing handbook : converting online conversations to offline sales /

Evolution of the News Media -- The Growth of Business Coverage in the Media -- Building Better Relation with

Business logistics.

Drucker on marketing : lessons from the world's most influential business thinker / Cohen, William

Practicing strategy : text and cases / Paroutis, Sotirios.

Handbook of research on family business / Goel, Sanjay, editor.

Redefining business models : strategies for a financialized world / Haslam, Colin.

' -- Bernays uses Thought Leadership as 'business propaganda' to help kick-start capitalism and consumerism

environment -- Consumer buying behaviour -- Business markets and business buying behaviour -- Segmenting

Business planning.