managerial tool for business strategy and implementation."--The back cover.

strategy for the Medicare Part D national education and enrollment campaign -- Spurring action on heart

-corporation--startup-collaboration / Noboru Maeda -- ch. 16 Licensing strategy of Japanese Firms / Nobuo Takahashi

International business enterprises -- Management.

Digital marketing : strategy, implementation and practice / Chaffey, Dave, 1963-

The greatest business decisions of all time : how Apple, Ford, IBM, Zappos, and others made radical

Content strategy at work : real-world stories to strengthen every interactive project / Bloomstein

level strategy -- Corporate level strategy -- M&As, alliance, and international strategy

Business marketing face to face : the theory and practice of B2B / Fill, Chris.

strategy -- Managing your cybersocial campaign -- Joining the conversation -- Leveraging search engine

excellent opportunity to show HR how they can add value to the business as they facilitate the effective

dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of