The strategy of small firms : strategic management and innovation in the small firm / Mazzarol, Tim

Scenario planning : the link between future and strategy / Lindgren, Mats, 1959-

Global business and the terrorist threat / Richardson, Harry W., 1938-

Green to gold : how smart companies use environmental strategy to innovate, create value, and build

Corporate information strategy and management : text and cases / Applegate, Lynda M.

Strategy: Inseparable Concepts -- Strategy in the Service Industry -- The Importance of Strategy in the

Doing business digitally : eight steps to online success / Parkin, Godfrey.

marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

Rainforest strategy / Pink, Michael.

Managing Brand Equity -- Ch. 10. Energizing the Business -- Ch. 11. Leveraging the Business -- Ch. 12

. Objectives -- SMART objectives -- 12. Strategy -- Audience -- Media -- Message -- 13. Methods -- Hard news

International business enterprises.