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by 
Kaplan, Robert S.
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic alliances (Business)
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by 
Hughes, Arthur Middleton.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
of strategy -- 4. Designing a successful customer strategy -- 5. Building profits with recency
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by 
Man, Adrianus Pieter de, 1967-
Format: 
Books
Publication Date 
2006 2004
Excerpt: 
The network economy : strategy, structure and management / Man, Adrianus Pieter de, 1967-
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by 
Kay, Sean, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
grand strategy -- Regional flashpoints -- Technology and the business of security -- Asymmetrical
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by 
Welborn, Ralph, 1961-
Format: 
Books
Publication Date 
2006
Excerpt: 
Get it done! : a blueprint for business execution / Welborn, Ralph, 1961-
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6. 
Cover image for Marketing strategy : a decision-focused approach
by 
Walker, Orville C.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing strategy : a decision-focused approach / Walker, Orville C.
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7. 
Cover image for Management information systems : managing the digital firm
by 
Laudon, Kenneth C., 1944-
Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Information systems in global business today -- Global E-business : how businesses use information
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8. 
Cover image for Strategic market management
by 
Aaker, David A.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection
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by 
Hill, Charles W. L.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
International business : competing in the global marketplace / Hill, Charles W. L.
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10. 
Cover image for Kellogg on branding : the marketing faculty of the Kellogg School of Management
by 
Tybout, Alice M.
Format: 
Books
Publication Date 
2005
Excerpt: 
-- Brand strategy for business markets / James C. Anderson and Gregory S. Carpenter -- Services branding
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11. 
Cover image for Exploring corporate strategy : [text and cases]
by 
Johnson, Gerry.
Format: 
Books
Publication Date 
2005
Excerpt: 
Exploring corporate strategy : [text and cases] / Johnson, Gerry.
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by 
Ulrich, David, 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
The premise of HR value -- External business realities -- External stakeholders : investors and
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