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Print
by 
Human, L. N.
Format: 
Books
Publication Date 
2005
Excerpt: 
Diversity management : for business success / Human, L. N.
Available: Copies:
399. 
Cover image for Strategic management in action
by 
Coulter, Mary K.
Format: 
Books
Publication Date 
2005
Excerpt: 
effectively integrates strategy theory and strategy action in an exciting and engaging way. The author
Available: Copies:
400. 
Cover image for TV commercials : how to make them, or, how big is the boat?
by 
Cury, Ivan.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Finding a Strategy -- Research -- Creating the Commercial -- Once the Account Is "In House" -- Scheduling
Available: Copies:
402. 
Cover image for The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Format: 
Books
Publication Date 
2005
Excerpt: 
; The new name ; What's in a name? -- 16. The designer as a business partner : Being a business partner
Available: Copies:
403. 
Cover image for Market-based management : strategies for growing customer value and profitability
by 
Best, Roger J.
Format: 
Books
Publication Date 
2005
Excerpt: 
-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many
Available: Copies:
by 
DiVanna, Joseph A.
Format: 
Books
Publication Date 
2004
Excerpt: 
business processes making them able to sense changes in the business climate and initiative tactical
Available: Copies:
405. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
406. 
Cover image for Customer relationship management : concepts and tools
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2004
Excerpt: 
"The book views customer relationship management as the core business strategy that integrates
Available: Copies:
407. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
Available: Copies:
408. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
The business of brands / Miller, Jon, 1971-
Available: Copies:
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