by
Samli, A. Coskun.
Table of contents http://www.loc.gov/catdir/toc/ecip0421/2004017560.html
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Books
Publication Date
2004
Excerpt:
Small business -- Management.
by
Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
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Books
Publication Date
2004
Excerpt:
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by
Wit, Bob de.
Table of contents http://catdir.loc.gov/catdir/toc/fy044/2004271913.html
Format:
Books
Publication Date
2004
Excerpt:
Strategy--process, content, context : an international perspective / Wit, Bob de.
by
Turban, Efraim.
Format:
Books
Publication Date
2004
Excerpt:
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
by
Frenzel, Carroll W.
Format:
Books
Publication Date
2004
Excerpt:
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
by
Thompson, Arthur A., 1940-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0702/2003048765-d.html
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Books
Publication Date
2004
Excerpt:
Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A
by
Hutt, Michael D.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-t.html
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Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002116678-d.html
Format:
Books
Publication Date
2004
Excerpt:
Business marketing management : a strategic view of industrial and organizational markets / Hutt
by
Strydom, Johan.
Format:
Books
Publication Date
2004
Excerpt:
marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.
by
Wells, William, 1926-
Format:
Books
Publication Date
2003
Excerpt:
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
by
Butterfield, Leslie, 1952-
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Format:
Electronic Resources
Publication Date
2003
Excerpt:
AdValue : twenty ways advertising works for business / Butterfield, Leslie, 1952-
by
Jaffe, Andrew, 1938-2010.
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=163302
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Format:
Electronic Resources
Publication Date
2003
Excerpt:
-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad
by
Kotler, Philip.
Format:
Books
Publication Date
2003
Excerpt:
. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8
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