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by 
Samli, A. Coskun.
Format: 
Books
Publication Date 
2004
Excerpt: 
Small business -- Management.
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by 
Wit, Bob de.
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy--process, content, context : an international perspective / Wit, Bob de.
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4. 
Cover image for Electronic commerce 2004 : a managerial perspective
by 
Turban, Efraim.
Format: 
Books
Publication Date 
2004
Excerpt: 
-commerce strategy and global EC -- 16. Launching a successful online business -- 17. Legal, ethical, and societal
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5. 
Cover image for Management of information technology
by 
Frenzel, Carroll W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Managing e-business applications -- pt. 4. Superior practices in managing systems. Developing and managing
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6. 
Cover image for Strategy : winning in the marketplace : core concepts, analytical tools, cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2004
Excerpt: 
Strategy : winning in the marketplace : core concepts, analytical tools, cases / Thompson, Arthur A
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7. 
Cover image for Business marketing management : a strategic view of industrial and organizational markets
by 
Hutt, Michael D.
Format: 
Books
Publication Date 
2004
Excerpt: 
Business marketing management : a strategic view of industrial and organizational markets / Hutt
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8. 
Cover image for Introduction to marketing
by 
Strydom, Johan.
Format: 
Books
Publication Date 
2004
Excerpt: 
marketing strategy -- Ch. 12 Marketing and the Internet -- Ch. 13 Service marketing and client service.
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9. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
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10. 
Cover image for AdValue : twenty ways advertising works for business
by 
Butterfield, Leslie, 1952-
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
AdValue : twenty ways advertising works for business / Butterfield, Leslie, 1952-
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by 
Jaffe, Andrew, 1938-2010.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
-year-old agency business model is breaking down because the work is becoming marginalized, as clients cut back ad
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003
Excerpt: 
. Analyzing Consumer Markets and Buyer Behavior -- 7. Analyzing Business Markets and Buyer Behavior -- 8
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