marketing strategy for a pioneering micro-business -- RCI Europe: marketing for a timeshare exchange company.

markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation

Excellence in communicating organizational strategy / Cushman, Donald P.

Greening the corporation : management strategy and the environmental challenge / Robbins, Peter.

E-procurement : from strategy to implementation / Neef, Dale, 1959-

distribution are a critical element of business strategy." "The ideas in this book apply to any channel for any

The portable MBA in strategy / Fahey, Liam, 1951-

Strategy and the Internet Porter, M

-on instruction found in today's finest business schools and executive education seminars, then outlines a step

-thinking strategy, showing how it has worked for creative geniuses and providing exercises that allow you to put it

! -- The ES test: how to tell how much your business is going to be affected -- How can retailers respond

-- Ch. 2. The Business Mission -- Ch. 3. The External Assessment -- Ch. 4. The Internal Assessment -- Ch