International business enterprises -- Case studies.

The case studies included in this text allow the reader to have rare access to insightful examples

archival resources --9. Case studies, qualitative interviews and focus groups --10. Observation --11

case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how

Communication in organizations Case studies

Strategic planning -- South Africa -- Case studies.

, best practices, and easy-to-use "To Do" lists packed with proven solutions from real-world case studies

-- Brand heritage profiles -- Intellectual property articles -- Intellectual property case studies

. What Did We Learn from the Case Studies? -- Interview with Gary Marsden -- 13. An Evaluation Framework

, discussion questions, practical exercises and case studies to stimulate self-study, debate and reflective

Strategic planning -- Case studies.

, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous