includes case studies and examples helping to put theory into practice, in addition to learning and

Consumer behavior -- Case studies.

New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity

areas of application. This new edition has been comprehensively updated and includes case studies and

features to consolidate learning such as source review boxes, key learning points and case studies from

Qualitative research -- Case studies.

Strategic planning -- Case studies.

areas of application. This new edition has been comprehensively updated and includes case studies and

Strategic planning -- Case studies.

-- Part F. Case studies.

provide give wider context. With features such as case studies, data sets, R exercises and videos, it

studies highlight challenges faced in the digital world, including implications for reputation management