Communication in management.

-- Day 10. Marketing communication and creative planning -- Day 11. Advertising and media plan -- Day 12

: striving toward adoption ; Constituencies: communicating with communities -- ; Communication principles

Integrated marketing communication / Bothma, Neels.

Wadsworth series in mass communication and journalism.

Specific Types of Foodservices -- Steps in the Planning Procedure -- The Prospectus: The Planning Team

documentation and working papers -- 12. Audit reports and communication -- 13. Overview of a group audit -- 14

Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Communication design : principles, methods, and practice / Frascara, Jorge.

-- Managing yourself and your time -- Prospecting -- Planning the sales call -- Sales presentation methods

-- Planning merchandise assortments -- Buying systems -- Buying merchandise assortments -- Buying systems

Marketing -- Planning.