Marketing communication : an integrated approach / Koekemoer, Ludi.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

communication planning and campaign tactics -- Chapter 3. Advertising -- Chapter 4. Advertising media and media

Business communication / Daniels, Dawn, author.

Effective business communication in organisations : preparing messages that communicate / Fielding

. Crosby, Laura F. Salazar, and Ralph J. Diclemente -- The precede-proceed planning model : designing

Managing corporate communication : a cross-cultural approach / Gambetti, Rossella.

/ Rinku Sen -- Planning -- Social planning with communities : theory & practice / Marie Weil -- Larger

Participatory research -- pt. 3 ANALYSIS AND RESEARCH COMMUNICATION -- ch. 13 Undertaking research analysis

Communication in small groups.

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

communication and distribution channels -- Planning and control. Forecasting sales ; Marketing planning