Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

The course is structured in thematic units and the emphasis is placed on communication, so that you

: Distribution management (placement) and retailing -- ch. 10: Marketing communication management -- ch. 11

Marketing communications : a brand narrative approach / Dahlén, Micael.

Contents of DVD's: disc 1. TV & radio, mixed media advertising, communication design, intergrated

-- Communication and learning disorders -- Problems related to physical and mental health -- Health-related and

-- Distribution channels -- Promoting products : communication and promotion policy and advertising -- Promoting

-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing

Integrated advertising, promotion, and marketing communications / Clow, Kenneth E.

Communicating science : professional, popular, literary / Russell, Nicholas J.

: on the intra-organizational challenges in the implementation of integrated communication -- Coca

to meet their unique management, marketing, retention, communication, and administrative needs. The